IBT Certificate in Public Relations aims to improve the career of individuals in public relations by studying the fundamentals and role of PR in business development. The course focuses on guiding individuals to improve their professional skills and talents for accomplishing professional growth in managing public relations. Additionally, the course also enhances the knowledge level of learners on enhancing the public relations of the organisation. By studying this course, the learner will be able to improve the customer relationship, investor relationship, supplier opinion and public relationship.
Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.
IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.
Vison and Mission of IBT
The vision of IBT is to promote valuable, relevant and high-quality vocational qualifications that strive to meet the needs and demands of learners and employers. IBT takes a flexible and responsive approach to qualification development and supports the accredited centres to offer the very best service to the learners.
|Unit No.||unit Title||Credit|
|CPR301||Introduction to Public Relations||20|
|CPR302||Understanding the significance of PR in business||20|
|CPR303||Roles and tasks of PR professionals||20|
|CPR304||Public relations planning||20|
|CPR305||Public relations planning in the business sphere||20|
|CPR306||Importance of Public Relations materials||20|
All the units of the qualification are internally assessed by the delivery centre and are externally verified by IBT. A combination of coursework and assignments are used for assessment and students will need to show that they meet each of the assessment criteria and learning outcome detailed within each unit of the qualification, to the required standard for the level of the unit.
Diploma Certificates will be awarded following assessment of the candidate’s coursework and assignment. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units of the qualification. Candidates need to achieve 40% mark in order to pass each unit. The achievement (pass) rates for this qualification are outstanding.
By completing the IBT Certificate in Professional Marketing program from IBT, the learner can understand various marketing techniques that help in responding to the changing market trends and customer behaviour in modern era. Further, the Professional Marketing program will facilitate in identifying the importance of marketing campaigns and various related approaches. Finally, the IBT Certificate in Professional Marketing program is useful in determining the fundamentals of customer behaviour and the research methods and metrics for evaluating the customer experience. By accomplishing the Certificate in Professional Marketing program with IBT, learners will be able to improve their competencies as a marketing professional and also aim for academic progression through Level 5 courses offered by IBT.
The program is delivered via Blended and Online by School of Business London. The blended and online mode facilitates learners to finish the courses at their own pace.
Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.
|Total Course Fee|
|Discount ( )|
|Total Course Fee|
|Initial Deposit (including Registration)|
|4 Monthly Instalments|