How to Become an Marketing Manager

How does it feel to receive a notification after a long day at work that says, "You hungry, partner? Order, eat and enjoy!" You'd probably fall for it just at the thought of getting a great meal as quick as a click. This is an effective marketing strategy. Even if you have not thought about ordering, your food delivery apps force you to think about it. If you are exceptionally creative and can put yourself in the mind of others, why not choose a career in marketing?

Marketing plays a crucial role in enhancing a company's reputation in terms of increased brand awareness and profitability. In the course of technological development, new ideas and techniques must be developed that go hand in hand with the trends of a networked, globalised society. A marketing manager joins forces with the marketing, creative, communications, or digital team. They work with executives to oversee the organisation's marketing and pricing plans. They are excellent leaders who can devise effective marketing strategies to promote their brand in various formats to attract new customers and retain existing ones.

What is the demand for a career in Marketing?

Marketing is not a new thing. It has been in existence since the industrial revolution. It’s just that marketing strategies have been modified nowadays. Numerous strategies like search engine optimisation, digital marketing, advertising on radio and television, content writing, and market research are used to develop a business. In today's high- tech society, every industry relies on marketing to generate profits and success. The knowledge and skills you gain with courses in professional marketing will prepare you for a career in marketing where the earning potential and job outlook is excellent. You can take on various marketing roles in leading companies, such as Marketing Manager, Market Research Analyst, Brand Manager, Content Marketing, and Copywriting. Marketing is evolving rapidly and could be responsible for more professional innovation in the future.

Do you need to be skilled to be a marketing professional?

An excellent marketer thinks creatively to generate new business leads that align with the company's strategic goals. But creativity alone is not enough! Rather, it comes down to combining creativity with advanced marketing strategies to deliver compelling messages. There is a growing demand for savvy marketers who know, understand, use and capitalise on all the possibilities of the digital world. Today, companies prefer marketers with specialised skills such as communication, analytical thinking, creativity, technology, negotiation, and other specific skills that can create targeted, data-driven, and multi-channel marketing initiatives. In this way, marketing offers a hot job market for those who can think strategically, identify new market trends and challenges, optimise marketing and pricing strategies and deliver measurable results.

How can you get qualified for a Marketing career?

If the marketing domain excites you, there are many options to pursue a career in this field. If you are creative enough and know how to address the needs and interests of your target population, you are most welcome to choose a career in the marketing field, irrespective of your academic background. 

However, marketing is a profession that requires, at minimum, broad-based subject area knowledge. Even if you have professional experience or a degree in a different field, a bachelor’s or master’s degree in marketing is highly beneficial. Those who have a bachelor's, a master's degree, diploma or certification courses in marketing will help you gain specialised marketing expertise to complement your previous experience. Either way, getting certified in marketing will help you make a seamless career transition and increases your chances of getting considered, hired and promoted first. See how a diploma in professional marketing can help you take your career to the next level. 

Get a professional diploma with us.

SBTL offers a Level 6 Diploma in Professional Marketing that allows you to gain marketing expertise without pausing your career. The knowledge you gain in this
course can significantly improve the speed and extent to which a person advances in their career. You also have the flexibility to complete the course at your own pace and learn from experts in the field.

What is a Level 6 Diploma in Professional Marketing?

With the Level 6 Diploma in Professional Marketing, you will gain skills and knowledge to help you make informed career choices. The Level 6 Diploma in Professional Marketing is different from other Level 6 qualifications as it focuses on the practical application of marketing principles through relevant case studies and assessed module content to prepare learners to undertake suitable marketing campaigns. A Diploma in Professional Marketing will give you an overview of the significance of branding in digital channels, the importance of resource management, the digitisation of marketing and customer experience.

How can you develop your career with a Diploma in Professional Marketing?

After completing the IBT Diploma in Professional Marketing, learners can progress to Level 7 in Marketing or other relevant areas. They can also enrol in the first year of a postgraduate programme in marketing. In addition, an IBT qualification is globally recognised and allows candidates with no prior experience to enter directly into any marketing-related profession.

Get qualified at the School of Business & Technology London.

The program is offered by QUALIFI and OTHM, both of which are accredited by the awarding organisation Ofqual and have a strong reputation for teaching essential skills across various job roles and industries. With QUALIFI, learners can progress directly into employment in an associated profession or find a college partner to complete a dissertation and earn a full Master's degree. At SBTL, we guarantee convenient learning at your own pace from the comfort of your home.