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Marketing Level-11

SCQF Level 11 International Professional Diploma in Business Management (Marketing Management Pathway)

Awarding Body: ISDC 12 Months 120 Credits 100% Online

SCQF Level 11 International Professional Diploma in Business Management (Marketing Management Pathway) suits established marketing practitioners and rising professionals aiming to sharpen their command of marketing strategy, brand leadership, and customer engagement at a senior level. Awarded by ISDC and delivered online by the School of Business and Technology London (SBTL), it offers a flexible route to a postgraduate-standard marketing credential that fits around your career.

At this level, the pathway builds advanced strategic thinking and analytical judgement suited to today's fast-moving commercial landscape. You will work through a set of higher-level marketing topics that deepen their grasp of competitive positioning and organisational decision-making in dynamic markets.

Completed within 12 months, the course blends foundational work in strategic management and research practice with focused, specialist marketing content. Qualifications Scotland, Scotland's national body for qualification standards, oversees the approval and regulation of the award. Graduates are awarded with an SCQF Level 11 credential that opens doors to mid-to-senior marketing leadership positions, along with options to pursue further postgraduate study or step into broader leadership roles across sectors.

At a Glance
Who is it for?
Learners and working professionals who want to advance into senior marketing leadership roles, with a clear route into a Master's-level qualification.
Avg. Completion Time
12 Months
Support Period
14 Months
All-Inclusive Fees
Course fees cover all costs including assessment and registration.
Course Materials
Learning resources and study guides developed by approved tutors.
Elevate Grade
Comprehensive assessment feedback from your tutor to elevate your knowledge.
Personal Tutor Meeting
Schedule online personal tutor meetings whenever you want.
Flexible Learning
Study from anywhere at your own pace, 100% online.
Study Method
Study 100% online, at your own pace, from anywhere in the world.
Dedicated Tutor Support
Unlimited support from subject matter-expert tutors.
Dedicated Support Desk
Raise queries, request tutor support and ask for a callback.
Unlimited Live Classes
Schedule on-demand live online classes for each module.
Why study SCQF Level 11 International Professional Diploma in Business Management (Marketing Management Pathway)?

The SCQF Level 11 International Professional Diploma in Business Management (Marketing Management Pathway) provides a structured pathway for professionals who wish to gain a postgraduate-level qualification and advance their careers in marketing, brand management, and marketing functions without interrupting their professional commitments.

Upon completing this course, you will be able to:

  • Apply advanced marketing knowledge to address real-world business and market challenges.
  • Analyse and interpret market data to support effective strategic decision-making.
  • Evaluate and implement marketing strategies to enhance organisational performance and competitive positioning.
  • Apply concepts of consumer behaviour, branding, and communication within dynamic market environments.
What is included in SCQF Level 11 International Professional Diploma in Business Management (Marketing Management Pathway)?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors, covering all key aspects of the syllabus.
Dedicated Tutor Support
Unlimited dedicated support from subject matter-expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the course.
All-Inclusive Fees
All assessment and registration fees are included in the course fee. No hidden costs.
24-Hour Portal Access
24-hour access to the MyLearnDirect online learning portal for studying at your convenience.
14-Month Support Period

 Full access for 14 months from enrolment.

Who is it for?

The course is ideal for professionals seeking to build practical coaching and mentoring capabilities. Whether you are a manager and supervisor, this course helps you guide others effectively, develop potential and foster positive workplace relationships.

Senior Marketing Professionals Strategic Brand Leaders MBA Pathway Seekers
Course Benefits

By completing this course, you will be able to:

  • Apply advanced marketing knowledge to solve real-world organisational and market challenges.
  • Analyse and interpret market and consumer data to support effective business and marketing decisions.
  • Evaluate and implement strategic marketing practices to enhance organisational performance and brand positioning.
  • Apply marketing, branding, and communication techniques in complex and dynamic business environments.
  • Integrate modern technologies, including Artificial Intelligence, into marketing analysis and decision-making processes.

Why Choose ISDC Qualifications at SBTL?

Every ISDC qualification goes through a thorough approval process and is subsequently approved, quality-assured, regulated, and awarded by Qualifications Scotland, so learners can be confident their award carries the status of a nationally regulated UK qualification.

ISDC qualifications sit within the Scottish Credit and Qualifications Framework (SCQF), giving learners transferable credit that's comparable across countries and institutions, and a defined route into degree study at universities internationally.

Key reasons to choose ISDC Qualifications:

  • UK-Regulated Awards — Awarded by Qualifications Scotland, a statutory body set up through an Act of Parliament.
  • SCQF-Mapped — Credit is benchmarked against a nationally recognised framework, so it's comparable across countries and institutions.
  • University Progression — Many international universities accept these qualifications for advanced entry and/or credit transfer at undergraduate and postgraduate level.
  • Customised Pathways — Bespoke qualifications developed by ISDC and signed off through a rigorous quality assurance process.
  • Globally Recognised — Qualifications Scotland's international standing means these awards are accepted by universities and institutions worldwide.
  • WES Recognised — Recognition by World Education Services (WES) supports international credit transfer and graduate mobility.
Pathways & Progression
Academic Pathway
Master of Business Administration (MBA)
  • Progress to postgraduate degree entry
  • Credit transfer toward an MBA or equivalent postgraduate qualification at ISDC partner universities
  • Structured route from professional diploma to Master's-level study
Professional Recognition
Qualifications Scotland Pathway Qualification
  • Delivered in partnership with Qualifications Scotland (SQA)
  • Structured route from Foundation to Postgraduate level
  • Credits carry forward as you progress through the programme
Career Growth
Career Pathways
  • Marketing Manager
  • Strategic Brand Manager
  • A pathway into senior marketing leadership roles, with a route toward an MBA and executive-level positions
Industry Recognition
Globally Aligned Standard
  • Mapped to the Scottish Credit & Qualifications Framework (SCQF), equivalent to RQF Level 7
  • Direct progression to partner universities in the UK and abroad
  • Recognised standard employers and institutions can benchmark against
Career Paths
Marketing Manager
Senior-Level Marketing Role
Lead marketing strategy, campaign planning, and team performance
Strategic Brand Manager
Senior-Level Brand Role
Lead brand positioning, product development, and long-term brand strategy
Digital Marketing Lead
Senior-Level Digital Role
Lead digital marketing strategy and social media analytics across channels
Entry Requirements

We believe in providing accessible professional development. To ensure you can engage effectively with the course materials, the following entry guidelines apply:

  • Professional Experience: While not mandatory, having at least one year of professional work experience is ideal. This course is best suited for those currently in, or aspiring to, supervisory or management roles.
  • Academic Background: There are no formal prior qualification requirements. Our courses are open to individuals from any sector aiming to gain practical, transferable skills.
  • English Language Proficiency: You should have a good command of the English language to effectively engage with the study guides and complete the 40-minute timed assessments.
  • Technical Access: As the course is 100% online, you must have access to a computer and a stable internet connection to use the MyLearnDirect platform.
  • Age Requirement

    Be 18 years of age or older.

  • Prior Qualification & Experience

    An undergraduate degree from any recognised university, or a Level 6 RQF qualification (Ofqual-regulated) / SCQF Level 9 or 10 programme. Mature learners with relevant work experience, or those with equivalent prior learning, may also be eligible under our Recognition of Prior Learning (RPL) Arrangements. 

  • Course Capability

    Possess the ability to complete the Level 11 course.

  • English Language

    The course is offered in English. You must possess considerable competency in English.

Assessment

For each module you study, you will complete a written assignment of 2,500–3,000 words and submit it online via your learning portal. Your submitted assignments will be assessed by a dedicated tutor who will provide feedback to support your progress.

Written Assignment
Per Module
2,500–3,000 Words
Per assignment
Online Submission
Via MyLearnDirect
Tutor Assessed
Expert assessment
Syllabus

This certification is structured into 3 focused units, each building upon the last to develop a comprehensive understanding of financial management.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Click on each unit below to read a summary of the learning outcomes.
1
Business Integration
200 TQT 20 Credits

Develops a holistic understanding of how key business functions work together to support organisational goals and performance.

2
Strategic Management and Leadership
200 TQT 20 Credits

Focuses on building leadership capabilities and strategic thinking to drive business success in competitive environments.

3
Research Methodologies
200 TQT 20 Credits

Introduces essential research skills, including data collection, analysis, and application for informed decision-making.

4
Digital Marketing and Social Media Strategies
150 TQT 15 Credits

Explores the use of digital platforms and social media in developing effective marketing strategies, enhancing customer engagement, and driving brand growth in a digital environment.

5
International Human Resource Management
150 TQT 15 Credits

Examines the management of human resources in a global context, focusing on cross-cultural considerations, organisational behaviour, and strategic workforce planning.

6
Product and Service Development
150 TQT 15 Credits

Develops an understanding of how products and services are designed, developed, and managed to meet market needs and achieve competitive advantage.

7
Strategic Brand Management
150 TQT 15 Credits

Focuses on building, positioning, and managing brands effectively to create long-term value, strengthen market presence, and support organisational objectives.

Study Mode

Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.

If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.

Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.

What's included in our online learning?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors which cover all the key aspects of the syllabus.
Tutor Support
Dedicated support from expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support, and encouragement.
Dedicated Support Desk Portal
You can raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the programme.
Quality Learning Resources
Quality learning resources developed by expert tutors, which include learning pathway materials, lecture notes, study guides, case studies, etc., enabling you to apply your knowledge.
Assessment Resources
We offer comprehensive assessment resources and assessment guidelines to support you through each module.
Resources & Support

We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively.

Induction
Online and flexible learning induction to help you settle in and prepare for your online studies.
Tutor Support
Dedicated support from expert tutors throughout the duration of your course.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Knowledge
Your tutors will provide formative assessment feedback for each module, helping you improve throughout the course.
Quality Learning Resources
Learning pathway materials, lecture notes, study guides, case studies and more.
Assessment Resources
Comprehensive assessment resources and assessment guidelines provided.
Study Guides
Structured study guides for every unit, keeping you on track and strengthening your understanding as you progress.
Why should I choose SBTL?

We focus on providing a sophisticated, flexible learning experience. Our courses are designed with 100% online learning so your studies fit around your full-time work and other commitments, letting you study from anywhere, at your own pace.

You'll also get dedicated tutor support, scheduled personal tutor meetings whenever you need them, and access to our Dedicated Support Desk portal to raise queries or request a call back.

How does online learning work at SBTL?

Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.

If you want a high level of structured guidance and support without attending scheduled classes, then online learning is the perfect study method for you. You study at your own pace and set your own flexible schedule. Our simplified online learning helps you achieve high career growth without stress and dilemmas.

You can schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement. When it comes to support, we have a dedicated support desk team so you can raise queries, request tutor support, and ask for a callback whenever you need guidance or assistance.

How will I get tutor support and other guidance?

You will have access to unlimited dedicated tutor support through our centralised Support Desk portal. You can schedule personal tutor meetings whenever needed and raise queries via the MyLearnDirect learning portal at any time.

  • Constructive formative feedback on every assignment to help you improve
  • Guidance on the proposed structure of your work
  • Regular discussion of your assignment progress throughout the course
  • Guidance on presentation — title page, contents, pagination, footnotes and Harvard referencing

What are the payment methods?

The fee can be paid in either of the following methods:

Debit Card/Credit Card

PayPal

Bank Transfer

Do you offer a monthly payment plan?

Yes. We offer flexible, low-cost and interest-free payment plans across all our courses and study methods, so you can spread the cost monthly and focus on learning.

Can I interchange the units?

As an approved centre, SBTL preselects the units for each course from those listed in the awarding body's specification, and the preselected units are shown on every course's details page.

If you'd like different units, you must request this before enrolment so we can confirm the learning resources are available. Once enrolment is complete, unit interchange requests can no longer be accommodated.

What are the steps I need to follow once I decide to join you?

              
1
Select your course — choose the course you want to pursue, making sure you meet the entry requirements.
              
2
Enrol — submit your order application via our website or by emailing admission@sbusinesslondon.ac.uk, then pay online or by bank transfer, as a single payment or in monthly instalments.
              
3
Get portal access — once payment and a compliance check (ID and eligibility) are complete, you'll receive your MyLearnDirect login, usually within 48 hours.
              
4
Induction — a comprehensive online induction helps you settle in and prepare for your studies.
              
5
Dedicated tutor — your allocated tutor and our academic support team assess your work and provide formative feedback before final submission.
              
6
Assessment — marks and grades are published via MyLearnDirect once your final submission is made.
              
7
Certification — receive your accredited certificate on successful completion, ready to progress your career or enrol on your next course with us.
            

What does the allocated tutor provide to me? 

  • Provide you with comprehensive guidance and support from start to finish of your course through the support desk portal.
  • Our tutors don't just provide academic support; throughout your learning journey, they strive to build confidence, foster aspiration, and encourage a love for learning
  • Offer constructive formative feedback on your assignments, which can help you to improve your assignments. 
  • Offer guidance on the proposed structure.
  • Discuss the progress of your assignments with you during the course.
  • Provide guidance on presentation, such as the title page, contents page, pagination, footnoting and Harvard Referencing.
Can I choose any course from ISDC partner universities?

ISDC provides flexible progression pathways through its network of international partner universities. Students can explore a variety of degree options that align with their chosen field of study, with opportunities to progress into the final year(s) of relevant undergraduate programmes. These pathways are designed to ensure both flexibility and academic consistency, supporting a smooth transition into higher education. 

Additionally, our academic team is available to guide students in selecting progression options that best match their individual goals and interests.  

Does my course have any deadline?

It is a purely online course that allows you to complete your learning at your own pace. You are required to complete the course within 12 months, and if additional time is needed, you should inform the admissions advisor during enrolment.