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The OTHM Level 7 Diploma in Strategic Marketing is designed to equip learners with the skills and knowledge necessary to make informed strategic decisions in marketing and branding, helping organisations maintain a competitive edge. This qualification offers a comprehensive understanding of marketing theory, consumer behavior, branding, and digital communication management, integrated with practical, real-time activities to reinforce learning.
The course enables learners to develop advanced strategic marketing management skills, deepening their understanding of consumer behavior and effective branding. Learners will also gain the ability to align marketing strategies with organisational goals, ensuring successfull implementation of business strategies.
Upon successful completion, learners will be well-prepared to advance within the field of marketing or pursue further academic studies, such as a Master’s programme with advanced standing.
The OTHM Level 7 Diploma in Strategic Marketing is designed for professionals aiming to advance their careers in the marketing and branding sectors. This course is ideal for individuals seeking to deepen their understanding of strategic marketing practices and leadership within these competitive industries. It targets experienced marketers and professionals who wish to enhance their ability to drive organisational success, improve brand positioning, and manage complex marketing challenges in a global environment. The course also prepares learners for senior roles in various organisations or for further academic pursuits, such as an MBA with advanced standing or other postgraduate qualifications in related fields, enabling them to continue their academic progression and further specialise in their areas of interest.
Upon completing this course, you will be able to:
Full access for 12 months from enrolment.
The OTHM Level 7 Diploma in Strategic Marketing is designed for experienced marketing professionals who want to strengthen their strategic understanding of brand strategy, market positioning, and marketing leadership at a senior level.
By completing this Level 7 Diploma in Strategic Marketing, you will be able to:
OTHM is a UK awarding organisation approved and regulated by Ofqual, and it holds full membership of the Federation of Awarding Bodies (FAB). Through a network of delivery centres spanning multiple countries, OTHM provides internationally recognised qualifications across a wide spread of professional and vocational fields. Through its academic partnerships in the UK and abroad, OTHM helps graduates boost their career prospects and move on to degree and Master's top-up study at universities around the world.
Key reasons to choose OTHM Qualifications:
To enrol in the OTHM Level 7 Diploma in Strategic Marketing, learners must meet the following entry requirements.
Be 18 years of age or older.
A Level 6 qualification in a related subject, or significant relevant work experience in a marketing setting.
Possess the ability to complete the Level 7 course.
The course is offered in English. You must possess considerable competency in English.
For each module you study, you will complete a written assignment of 2,500–3,000 words and submit it online via your MyLearnDirect learning portal.
This course consists of 6 mandatory units for a combined total of 120 credits.
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Unit Aims
The aim of this unit is to develop learners’ understanding of to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.
Unit Aims
This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develop your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
Unit Aims
This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.
Unit Aims
The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.
Unit Aims
This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.
Unit Aims
The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.
Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.
We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively.
We focus on providing a sophisticated, flexible learning experience. Our courses are designed with 100% online learning so your studies fit around your full-time work and other commitments, letting you study from anywhere, at your own pace.
You'll also get dedicated tutor support, scheduled personal tutor meetings whenever you need them, and access to our Dedicated Support Desk portal to raise queries or request a call back.
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support without attending scheduled classes, then online learning is the perfect study method for you. You study at your own pace and set your own flexible schedule. Our simplified online learning helps you achieve high career growth without stress and dilemmas.
You can schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement. When it comes to support, we have a dedicated support desk team so you can raise queries, request tutor support, and ask for a callback whenever you need guidance or assistance.
You will have access to unlimited dedicated tutor support through our centralised Support Desk portal. You can schedule personal tutor meetings whenever needed and raise queries via the MyLearnDirect learning portal at any time.
What are the payment methods?
The fee can be paid in either of the following methods:
Debit Card/Credit Card
PayPal
Bank Transfer
Do you offer a monthly payment plan?
Yes. We offer flexible, low-cost and interest-free payment plans across all our courses and study methods, so you can spread the cost monthly and focus on learning.
Can I interchange the units?
As an approved centre, SBTL preselects the units for each course from those listed in the awarding body's specification, and the preselected units are shown on every course's details page.
If you'd like different units, you must request this before enrolment so we can confirm the learning resources are available. Once enrolment is complete, unit interchange requests can no longer be accommodated.
What are the steps I need to follow once I decide to join you?
What does the allocated tutor provide to me?
Are OTHM courses accredited?
OTHM qualifications are Ofqual-regulated which combine academic credibility and international progression opportunities. OTHM is a UK-based Awarding Organisation and a full member of the Federation of Awarding Bodies (FAB), reflecting its established role within the UK vocational education sector.
OTHM qualifications can provide opportunities for progression to degree and Master's top-up programmes at universities in the UK and overseas, subject to the requirements of the receiving institution and the specific qualification. OTHM also offers qualifications across areas including Business Management, Health and Social Care, Human Resource Management, Information Technology, Logistics, Project Management and Strategic Management and Leadership.
It is a purely online course that allows you to complete the learning at your own pace. You are required to complete your course within the support duration specified for each course. You should inform the admissions advisor during enrolment if you need additional time. The course duration varies for each course depending on the credit requirement. Please see the duration below:
