IBT Level 6 Diploma in Professional Marketing


Through the IBT Diploma in Professional Marketing (Level 6), you will be provided with the required knowledge, understanding and skill for working in a marketing department in a leading organisation. The knowledge and skills acquired from this qualification will aid you in efficiently performing various marketing roles. This qualification is patently different from other level 6 qualifications in marketing due to the focus on practical application of marketing principles in this qualification. This is achieved with the help of relevant case studies and assessed module contents in the program which prepare the learner for undertaking practical marketing campaigns.

The major learning objectives include

  • Understanding marketing and multiple innovations in the same
  • The digitalisation of marketing and customer experience.
  • Importance of resources and resource management.
  • Significance of branding in digital channels.

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through SBTL Support Desk Portal.
  • Access to our cutting-edge learning management platform where you will be able to access vital learning resources and communicate with support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • Formative assessment feedback will be provided by the tutors to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform
  • Supervision for all modules
  • Multiplatform accessibility through online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphone, laptop, tablets or desktop offering students’ opportunity to study as per their convenience.
  • Live Classes (for Blended Learning Students only).

All the units of the qualification are internally assessed by the delivery centre and are externally verified by IBT. A combination of coursework and assignments are used for assessment and students will need to show that they meet each of the assessment criteria and learning outcome detailed within each unit of the qualification, to the required standard for the level of the unit.

Diploma Certificates will be awarded following assessment of the candidate’s coursework and assignment. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units of the qualification. Candidates need to achieve 40% mark in order to pass each unit. The achievement (pass) rates for this qualification are outstanding.

The major entry requirements include either one or more than one of the following set of requirements;

  • Any similar level 5 qualification.
  • Level 5 certificate in marketing or level 4 professional marketing or level 4 in professional digital marketing.
  • Bachelor’s degree with 120 credits in marketing content.
  • Master’s degree with 60 credits in marketing area.
  • 2 years of marketing experience in operational role.
  • In the case of English not being first language, IELTS academic module with minimum 6.5 pass mark.

Completion of IBT Diploma in Professional Marketing (Level 6) will help learners in advancing to level 7 Diploma in marketing or other relevant areas. Students can also enroll for the starting year of post-graduation after the successful completion of IBT Diploma in Professional Marketing (Level 6). Learners will also be able to start employment in any marketing associated profession at an entry level if they have no prior experience in marketing or further their marketing career after completing IBT Diploma in Professional Marketing (Level 6).

  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through providing advanced knowledge and skills which meets the 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.


Reference No : DPM601

Credit : 20 || TQT : 200

The unit will help the learner understand the major marketing tools, including marketing research, customer behavior etc.

Reference No : DPM602

Credit : 20 || TQT : 200

The unit will help the learner to gain knowledge in new marketing methods to make a significant change in the product

Reference No : DPM603

Credit : 20 || TQT : 200

The learner will learn to interact with customers online to increase productivity and reach the business to the customers.

Reference No : DPM604

Credit : 20 || TQT : 200

The learner will understand resource management's objectives to ensure the team members' contribution to achieving an organisation's goals.

Reference No : DPM605

Credit : 20 || TQT : 200

The unit aims to understand the various brands and understand the marketing strategies involved.

Reference No : DPM606

Credit : 20 || TQT : 200

The unit describes the channels which can be used to promote digital marketing and increase the productivity of an organisation

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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