IBT Level 6 Diploma in Professional Digital Marketing


The IBT Diploma in Professional Digital Marketing (Level 6) will equip you with the knowledge, skill and understanding to perform digital marketing at management level and carry out an essential and successful professional marketing role within your workplace. The Level 6 qualification is for those professional marketers working in operational, supervisory or the management role to develop the skill and knowledge across a range of areas to succeed and progress their marketing career. The assessment criteria include guided learning hours, work-based and practical learning, assessment time and supported self-study time.

  • To analyse the significance of situation analysis and use techniques to access the external and internal environment to achieve strategic marketing objective.
  • To understand the strategic implication of developments.
  • To understand the impact of digital environment and digital optimisation.
  • To analyse the digital customer experience

The benefits of the course help to improve your global competitive advantage and to increase the employability and confidence. Helps to keep up the latest trends and stay forward in your field. CIM qualification is recognised by businesses all over the world and the priceless opportunity to network with other marketers.

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through SBL Support Desk Portal.
  • Access to our cutting-edge learning management platform where you will be able to access vital learning resources and communicate with support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • Formative assessment feedback will be provided by the tutors to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform
  • Supervision for all modules
  • Multiplatform accessibility through online learning platform. This facilitates SBL in providing learners with course materials directly through smartphone, laptop, tablets or desktop offering students’ opportunity to study as per their convenience.
  • Live Classes (for Blended Learning Students only).

All the units of the qualification are internally assessed by the delivery centre and are externally verified by IBT. A combination of coursework and assignments are used for assessment and students will need to show that they meet each of the assessment criteria and learning outcome detailed within each unit of the qualification, to the required standard for the level of the unit.

Diploma Certificates will be awarded following assessment of the candidate’s coursework and assignment. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units of the qualification. Candidates need to achieve 40% mark in order to pass each unit. The achievement (pass) rates for this qualification are outstanding.

  • Level 4 or Level 5 Professional certificate in marketing or Professional marketing or in professional Digital Marketing.
  • Any appropriate Level 5 Qualification
  • Master’s or Bachelor’s degree, with atleast one third of credits coming from marketing content (for e.g. 120 credits in bachelor’s degree or 60 credits with Master’s degree)
  • Professional experience (suggested 2 years marketing in operational role) and problem-solving assessment.
  • The student whose first language is not English, have to provide evidence of achieving one of the following language qualifications within two years. The student have to score 6.0 or above.

After completing the diploma in professional digital marketing, the candidates can improve their career to the next level. Digital marketing is a deep topic and there is wide range of attractive career options available to learners who successfully complete IBT Diploma in Professional Digital Marketing (Level 6). Learners can also progress to level 7 courses in digital marketing or enrol in undergraduate courses at any reputed university after completing IBT Diploma in Professional Digital Marketing (Level 6).

  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through providing advanced knowledge and skills which meets the 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBL website because we need to make sure the availability of learning materials for the requested unit(s). SBL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.


Reference No : PDM601

Credit : 20 || TQT : 200

Introduction Marketing and Digital Strategy This unit will identify emphasize market analysis, target customer identification, and the development of marketing-mix strategies structured to deliver superior customer value proposition and organizational performance.

Reference No : PDM602

Credit : 20 || TQT : 200

Situation analysis, planning, implementation and control This unit will describe your company strengths and weaknesses, as well as opportunities and threats you face and also will teach you to turn strategies and plans into actions to accomplish strategic objectives and goals.

Reference No : PDM603

Credit : 20 || TQT : 200

Digital Optimisation will enable you to successfully develop the knowledge and skills to optimise digital marketing channels' performance. And also focuses on analytics and metrics to assist in analysing the optimisations undertaken.

Reference No : PDM604

Credit : 20 || TQT : 200

Digital Analytics, monitoring and measurement This unit will provide students with a base knowledge of digital analytics monitoring and measurement. And will learn how to obtain data, analyze data, turn it into insights, and present and communicate insights into actionable recommendations.

Reference No : PDM605

Credit : 20 || TQT : 200

The Digital Customer Experience This unit helps you to know more about the total of all the online interactions a customer has with your brand. It may start with your company website and include mobile apps, chat bots, social media, and other channels where the touch-point is virtual.

Reference No : PDM606

Credit : 20 || TQT : 200

Diploma in Professional Digital Marketing This unit helps you to know more about the Professional digital marketing with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.

Delivery Methods

School of Business London provides various flexible delivery methods to its learners which include online learning with live classes and online learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue a smart learning approach where the traditional regular classroom-based learning is replaced by web-based learning and the support level is incredibly high. Learners enrolled at SBL are allocated a dedicated tutor whether it is online or blended learning, who provide learners with comprehensive guidance and support from start to finish of the course.

The significant difference between online learning with live classes and online learning methods at SBL is the Block Delivery of Online Live Classes. Learners enrolled at SBL on blended learning are offered a block delivery of online live classes which can be booked in advance on their convenience at additional cost.These live classes are relevant to the learners’ program of study and aim to enhance the students’ comprehension of research, methodology and other important study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business London is dedicated to offering excellent support on every step of your learning journey. School of Business London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently.

Quality learning materials made by industry experts is a significant competitive edge of School of Business London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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