IBT Level 4 Diploma in Public Relations

The IBT Level 4 Diploma in Public Relations helps learners enhance their knowledge and skills in managing PR (Public Relations) in business organisations. A positive relationship with the public is strategically important in modern business because the public opinion of a business affects the brand image and reputation of the company in the market. By undertaking this diploma qualification, the learner is expected to cultivate the relevant skills and competencies required for undertaking PR-related roles in a business organisation. The current course aims to develop candidates' talents to improve their professional skills to handle the demanding task of managing public relations in modern business. IBT Level 4 Diploma in Public Relations focuses on improving candidates' expertise without any previous skills and knowledge of PR by offering a detailed insight into the fundamentals of PR before introducing the more complex aspects of PR in modern business, such as planned communication management and crisis management.

  • To study the significance of public relations in enhancing the image of corporate
  • To understand the role of PR Managers and their efforts in building positive public relations
  • To attain a general understanding of planned communication for improving public relations
  • To comprehend the need for applying strategies and models for enhancing public relations
  • To understand the duties, responsibilities and challenges of a PR manager
  • To study the crisis and issue management of public relations

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal.
  • Access to our cutting-edge learning management platform, where you will be able to access vital learning resources and communicate with the support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications including real-world examples, and case studies will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • Formative assessment feedback will be provided by the tutors to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform.
  • Supervision for all modules.
  • Multiplatform accessibility through an online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, offering students the opportunity to study at their convenience.
  • Live Classes (for Blended Learning Students only).

The delivery centre internally assesses all the qualification units and is externally verified by IBT. A combination of coursework and assignments is used for assessment, and students must show that they meet each assessment criteria and learning outcomes detailed within each unit of the qualification to the required standard for the unit level.
Diploma Certificates will be awarded after assessing the candidate’s coursework and assignments. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all six qualification units. Candidates must achieve a 40% mark to pass each unit. The achievement (pass) rates for this qualification are outstanding.

  • Any Level-3 Qualification
  • Higher Secondary Education or similar
  • Mature students require a minimum of 3 years of relevant work experience.
  • International students whose first language is not English must score 5.5 or above in the IELTS Examination or equivalent. Students can alternatively take an English test conducted by IBT’s approved centres.

IBT Level 4 Diploma in Public Relations is designed to help learners understand and apply the concepts related to managing public relations in a dynamic business setting. The learners are expected to cultivate enhanced expertise in Public Relations Management, improving their employment credentials and helping them secure lucrative job opportunities in PR departments in leading business organisations. Learners can also progress to any level 5 qualifications after completing the IBT Level 4 Diploma in Public Relations.

  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through providing advanced knowledge and skills which meet the 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.


Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.

Reference No : DPR402

Credit : 20 || TQT : 200

PR managers helps to create and maintain favorably public image for their employer or client by communicating programs, accomplishments and/or points of view.The learners helps to understand and achieve in depth knowledge on the same

Reference No : DPR403

Credit : 20 || TQT : 200

In the business world,every action and words promoting the business matters. Effective communication is very significant in today's world. In this unit, the learners gain in depth knowledge on the aspects of effective communication.

Reference No : DPR404

Credit : 20 || TQT : 200

Methods and strategies for public relations is nothing but the techniques and materials used for smart marketing to boost the company's name in the very demanding market. It can be adapting smart techniques and online/social media, press releases and other promotional activities. This unit takes you through the importance of the same.

Reference No : DPR405

Credit : 20 || TQT : 200

The key responsibility of the PR Manager is to maximize the marketing portfolio of the company to achieve success. To ensure the company's reach is maintained among the stakeholders and clients. This unit covers each aspect which gives you every insight of the same.

Reference No : DPR406

Credit : 20 || TQT : 200

Technology and Techniques changes rapidly, updates in the business world is very drastic. Effective management of the issues and crisis of public relation can be achieved only by critical thinking and understanding the market pulse. This unit extensively covers every aspect of the same.

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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