IBT Level 4 Certificate in Professional Marketing

Marketing

IBT Level 4 Certificate in Professional Marketing

Level-4

Getting Started

IBT Certificate in Professional Marketing (Level 4) is aimed at helping learners acquire skills and knowledge that will facilitate planning and delivering marketing campaigns at an operational level in any business organisation. Further, the course is best suited for students interested in a marketing career. Upon completing the Professional Marketing qualification of IBT, the learners can take up the role of Marketing Executive, Communications Specialist, Marketing Officer and Marketing Communications Executive. The IBT Certificate in Professional Marketing will include credits of 120 across six units and 1200 hours of learning, including guided learning hours, work-based learning, preparation time, and assessment time. Ultimately, we will make the learners capable of planning successful marketing campaigns, understanding customer demand, and changing market trends.

Key Benefits

Understand the basic concept of marketing and its importance in an organisation
Recognise the relevance of marketing mix and suitable context
Understand the process of planning a campaign and the significance of the internal and external situational analysis.
Learn about the various approaches in marketing campaigns and the importance of post-campaign evaluation
Determine the factors influencing customer behaviour
Comprehend research methods and metrics available to monitor customer experiences

About Awarding Body

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

What is included?

Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal.
Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team.
Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal.
The tutors will provide Formative assessment feedback to improve the learners’ achievements.
Assessment materials are accessible through our online learning platform.
Supervision for all modules
Multiplatform accessibility through an online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience.
Live Classes (for Blended Learning Students only)

Assessment

The delivery Centre will internally assess all units. The units are all assessed by coursework assignments. Students must show that they meet each assessment criteria detailed within each unit to the required standard for the unit level.

Diploma Certificates will be awarded after assessing the candidate’s courseworks. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units. Candidates must achieve a 40% mark to pass each unit. The achievement (pass) rates for this qualification are outstanding.

Entry Requirements

Any Level-3 Qualification
Higher Secondary Education or similar
Mature students require a minimum of 3 years of relevant work experience.
International students whose first language is not English must score 5.5 or above in the IELTS Examination or equivalent. Students can alternatively take an English test conducted by IBT’s approved centres.

Progression

By completing the IBT Certificate in Professional Marketing program, the learner can understand various marketing techniques that help respond to the changing market trends and customer behaviour in the modern era. Further, the Professional Marketing program will facilitate in identifying the importance of marketing campaigns and various related approaches. Finally, the IBT Certificate in Professional Marketing program is useful in determining the fundamentals of customer behaviour and the research methods and metrics for evaluating the customer experience. By completing the Certificate in Professional Marketing program with IBT, learners can improve their competencies as marketing professionals and aim for academic progression through Level 5 courses offered by IBT.

Why gain a IBT Qualification?

Industry-focused programmes which meet global standards.
Programs reviewed by highly qualified experts in the relevant sector.
Career enhancement through advanced knowledge and skills that meet 21st-century employer needs.
Availability of globally approved centres for enrolling in the desired program.
Availability of flexible study options.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.

UNIT1- Strategic importance of marketing

Reference No : PM401

Credit : 20 || TQT : 200

strategic importance of marketing" the unit helps you reach and connect with your target audience and also helps fix the right price for the organization's goods and services based on information collected by market research.

UNIT2- Marketing mix

Reference No : PM402

Credit : 20 || TQT : 200

Marketing mix" The unit helps you to know businesses reach their target market effectively, and it's developing and executing effective marketing strategies. The qualification identifies the various distribution channels and explains the concept of the marketing mix and its components.

UNIT3- Significance of marketing campaigns

Reference No : PM403

Credit : 20 || TQT : 200

Significance of marketing campaigns" This unit helps discover the areas affected by organizational growth and thereby helps create an organizational plan to cater to the customer needs.

UNIT4- Different approaches in marketing campaigns

Reference No : PM404

Credit : 20 || TQT : 200

Different approaches in marketing campaigns" This qualification explain the concept of marketing. These approaches are Commodity Approach, Institutional Approach, Functional Approach and Decision Making Approach.

UNIT5- Fundamentals of customer behavior

Reference No : PM405

Credit : 20 || TQT : 200

Fundamentals of customer behavior" The unit will provide an introduction to the basic theories for understanding consumer behavior. This course is designed to have you become familiar with the key concepts and theories of consumer behavior. It provides you with the opportunity to apply them to real-world marketing problems.

UNIT6- Research methods and metrics for evaluating customer experience

Reference No : PM406

Credit : 20 || TQT : 200

Research methods and metrics for evaluating customer experience" help you in understanding how loyal or satisfied your customers are. The most popular customer experience metrics include Net Promoter Score, Customer Satisfaction, Customer surveys and Customer Effort Score.

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

How does the Online Learning work at SBTL?

We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL’s simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas.

How will you study online?

With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal.

How will I get tutor support online?

School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

What is the difference between online learning and blended learning at SBTL?

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue a smart learning approach where the traditional regular classroom-based learning is replaced by web-based learning and the support level is incredibly high. Learners enrolled at SBTL are allocated a dedicated tutor whether it is online or blended learning, who provide learners with comprehensive guidance and support from start to finish of the course.

The significant difference between blended and online learning at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions which can be booked in advance on their convenience most of the time. In addition to the Online Live Sessions, students will also receive all the standard benefits offered to Online Learning students.

How does the blended learning work at SBTL?

SBTL strategically and conveniently employ Blended Learning, where web-based learning using hybrid-teaching technology coupled with a block delivery of live workshops (classes) replaces the traditional regular classroom-based learning. The live sessions are provided online using Apps like GoToMeeting, Zoom or Skype. In addition to the live sessions, blended learning students will receive comprehensive tutor support through our support desk portal like online learning students.

This mode of study is treated as a Full-time study, not as Online learning. School of Business & Technology London understands that choosing the right education institution is as important as the qualifications you gain. Thus, SBTL always takes a genuine interest in the needs of our students and believe that we can drive positive change for their future.

Does TQT and GLH denotes the same?

Total Qualification Time (TQT) denotes the minimum timeframe a learner takes or requires to complete their qualification.It comprises of the GL (Hours) plus all other time taken in preparation,study or research or any other form of participation in education or training, however no direct supervision of a lecturer or tutor is required. TQT is a terminology mostly used within the qualifications regulated by Ofqual as part of the Regulated Qualification Framework (RQF). When calculating TQT, Awarding bodies take into account similar qualifications to ensure that both the quality and the requirement is met. We also consider the views and expectations of the learners of our qualifications during the development process leading to the attainment of qualification. Our learners will see TQT expressed in two ways within the qualification specifications.

Guided Learning hours are designed in a way that the learner need to complete the activities/ presentations under the instruction, guidance or supervision of a lecturer, tutor or supervisor either by physical presence or electronic means such as prepared lecture slides or learning material. Where a qualification follows a unitised structure, each unit will be allocated a GL(hours) value but where a qualification does not follow a unitised structure, GL (hours) will be allocated to the qualification as a whole. We at School of Business & Technology London provide well precise and detailed learning materials, prepared by qualified and approved tutors in line with the specifications detailed by the awarding body. Besides, learners are given constructive formative feedback for each unit emphasising for learning and development.

Do i have access to books and journals?

We at SBTL offer comprehensive learning materials to the learners made by qualified and approved tutors. In order to accomplish the qualification, learners are needed to undertake further research and readings to achieve the learning outcomes. Thus for further research and readings learners may need to access a number of books and/or journals ,articles from external sources such as libraries or online libraries when and where required. . If you are studying a CMI qualification, you will be provided with access to CMI Management Direct portal where you will have access to several eBooks, Journals and videos etc.

Is the fee structure for online learning and blended learning same?

The course fee for online learning and blended learning are different. The fee details provided in the ‘fees and funding section’ of each course is meant for online learning only. If you want to know the fee details for a blended learning program, please speak to our admission team or email at admission@sbusinesslondon.ac.uk.

What comprehensive supports do I get with Blended Learning?

SBTL continuously innovates and provides high-quality education to transform the skills, knowledge and understanding of our students to enhance their employability and enable them to compete successfully in the dynamic and ever-changing business world. Blended Learning students at SBTL will receive the following benefits.

Allocated Supervisor/tutor
Comprehensive Tutor Support through tutor support desk portal.
Live Workshops (Classes)
Virtual Learning Environment Platform
Assessment Resources
Assessment Guidelines
Comprehensive Module Guidelines
Evaluation Samples

How many hours live sessions will I receive with blended learning option?

The number of hours of live sessions offered for blended learning students varies according to the course level they enrolled. Please see the illustrative examples below.

Award Level - 3 Hours
Certificate Level- 6 Hours
Diploma Level- 8 Hours
Extended Diploma – 10 Hours

What makes you different from other providers?

At School of Business & Technology London, we deploy a cutting-edge learning management system where the learners are enabled to pursue accredited online education with a simplified process. We focus on conferring utmost flexibility on you for schedules and accessibility and learner decide when and how to study. We offer advanced and proficient course portfolio, which meets the current global professional needs. Learners can accomplish their qualification at their own pace, and they don't need to put their life on hold to get qualified.

What does the allocated tutor provide to me ?

Provide you with comprehensive guidance and support from start to finish of your course through the support desk portal.
Offer constructive formative feedback on your assignments, which you can then revise.
Offer guidance on the proposed structure.
Discuss the progress of your works with you during the course.
Advise you about matters of presentation, such as the title page, contents page, pagination, footnoting and Harvard Referencing.

Do you provide learning materials?

Quality learning materials made by industry experts is a significant competitive edge of School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

Do I have to purchase any book?

We at SBTL offer comprehensive learning materials to the learners made by the industry experts. However, some courses may require textbooks to be bought by the student though it is not essential. If you are studying a CMI qualification, you will be provided with access to CMI Management Direct portal where you will have access to several eBooks, Journals and videos etc.

How are the assessments conducted?

Assessments are conducted through assignments and exams. Most of the courses offered at SBTL do to come with exams but only assignments. To find out whether your course requires exams, please visit the relevant course details page on our website and check the assessment section.

Can I interchange units?

Being an approved centre, School of Business & Technology London reserve the right to preselect units to deliver each qualification. For every course, SBTL has preselected units (modules) as per the criteria among the various units listed in the course specification provided by the awarding body. The preselected units are shown in the details page of every course on our website.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.

What are the payment methods?

The fee can be paid in either of the following methods:

Debit / Credit Card
PayPal
Bank Transfer

Does my course have a deadline?

As it is a purely online program you have the flexibility to complete the learning at your ease. However, there is a course expiry date for each awarding body. Learner(s) is required to complete their course within the duration specified for each course. If the learner(s) would require additional time, they should inform the admissions manager during the enrollment process. The course duration for all the (a) award programs are 6 months, (b) certificate programs are 10 months, (c) diploma programs are 12 months and (d) extended diploma programs are 18 months. The course duration for the degree top-up programs are subject to the relevant university where the learner(s) is enrolled. This course duration is applicable for all the programs delivered by SBTL, irrespective of the awarding bodies. Suppose, for any reason, you exceed the maximum course duration, and additional time was not agreed upon during enrolment. In that case, you must request a course extension in writing within 14 days of the course expiry date. If your request is approved, a course extension fee is applicable. The applicable course extension fee is £150.00 plus VAT, which acts towards the administration charges for the course extension. You may also need to pay any awarding body re-registration fee if applicable, which will be subject to the policy of the respective awarding body .

What is the URL for the payment page?

https://www.sbusinesslondon.ac.uk/pay-here

Do I have to pay full payment in advance?

The fee can be paid in two ways; either it can be made with a single payment or monthly instalments as specified in the course details page. Students who make a single amount will get an extra discount.

Can I have a customised payment plan?

Both monthly and single payment details for online learning are given on our site. However, if you want to have a customised payment plan, please speak to our admission team or email at admission@sbusinesslondon.ac.uk

What are the significant steps that I need to follow once I decide to join with you?

Select your course

You choose the course that you decide to pursue but ensure you meet the entry requirements.

Enrol

Once the course is selected, you make an application via our website and contact us via email admission@sbusinesslondon.ac.uk. You can make the payment online or bank transfer- either a single payment or easily monthly instalments.

Access to Learning Portal

You will be provided with the login credentials to access the learning portal, which will have all sorts of pathway learning materials to complete your programs successfully. The simplified materials are easy to understand and would help you to work on your assignments.

Dedicated Tutor

You will be allocated to a tutor and supported by our academic support team who will assist, and advice about your course and assignments. Once you accomplish your assignment, your allocated tutor will assess your work and provides you with formative feedback which will help you to improve your assignment prior to the final submission.

Assessment of Assignments.

Feedback is provided to you regularly when you improve your work. Once the final submission is made, marks and grades are published via the learning portal.

Certification

You will get your certificate once you completed the course successfully. You can then move on to your desired career with the help of the accredited certificate. You can enrol for a different course with us; if you want to study more, Decision is yours.