IBT Level 4 Certificate in Professional Marketing

IBT Certificate in Professional Marketing (Level 4) is aimed at helping learners in acquiring skills and knowledge that will facilitate in planning and delivering marketing campaigns at an operational level in any business organisations. Further, the course is best suited for students who are interested in a career in marketing. The learners, upon completing the Professional Marketing qualification of IBT can take up the role of Marketing Executive, Communications Specialist, Marketing Officer and Marketing Communications Executive. The IBT Certificate in Professional Marketing will include credits of 120 across 6 units and 1200 hours of learning, which include the guided learning hours, work-based learning, preparation time, assessment time. In the end, we will make the learners capable of planning successful marketing campaigns and understand customer demand and changing market trends.

  • Understand the basic concept of marketing and its importance in an organisation
  • Recognise the relevance of marketing mix and suitable context
  • Understand the process of planning a campaign, the significance of the internal and external situational analysis.
  • Learn about the various approaches in marketing campaigns and the significance of post-campaign evaluation
  • Determine the factors influencing customer behaviour
  • Comprehend research methods and metrics available to monitor customer experiences

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through SBL Support Desk Portal.
  • Access to our cutting-edge learning management platform where you will be able to access vital learning resources and communicate with support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • Formative assessment feedback will be provided by the tutors to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform
  • Supervision for all modules
  • Multiplatform accessibility through online learning platform. This facilitates SBL in providing learners with course materials directly through smartphone, laptop, tablets or desktop offering students’ opportunity to study as per their convenience.
  • Live Classes (for Blended Learning Students only).


The delivering Centre will internally assess all units. The units are all assessed by coursework assignments. Students will need to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.

Diploma Certificates will be awarded following assessment of the candidate’s course works. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units. Candidates need to achieve 40% mark in order to pass each unit. The achievement (pass) rates for this qualification are outstanding.


  • Any Level-3 Qualification
  • Higher Secondary Education or similar
  • Mature students require a minimum of 3 years of relevant work experience
  • International students whose first language is not in English, they will need to have a score of 5.5 or above in IELTS Examination or equivalent. Students can alternatively take an English test conducted by IBT’ approved centres.

By completing the IBT Certificate in Professional Marketing program from IBT, the learner can understand various marketing techniques that help in responding to the changing market trends and customer behaviour in modern era. Further, the Professional Marketing program will facilitate in identifying the importance of marketing campaigns and various related approaches. Finally, the IBT Certificate in Professional Marketing program is useful in determining the fundamentals of customer behaviour and the research methods and metrics for evaluating the customer experience. By accomplishing the Certificate in Professional Marketing program with IBT, learners will be able to improve their competencies as a marketing professional and also aim for academic progression through Level 5 courses offered by IBT.


  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through providing advanced knowledge and skills which meets the 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Reference No : PM401

Credit : 20 || TQT : 200

strategic importance of marketing" the unit helps you reach and connect with your target audience and also helps fix the right price for the organization's goods and services based on information collected by market research.

Reference No : PM402

Credit : 20 || TQT : 200

Marketing mix" The unit helps you to know businesses reach their target market effectively, and it's developing and executing effective marketing strategies. The qualification identifies the various distribution channels and explains the concept of the marketing mix and its components.

Reference No : PM403

Credit : 20 || TQT : 200

Significance of marketing campaigns" This unit helps discover the areas affected by organizational growth and thereby helps create an organizational plan to cater to the customer needs.

Reference No : PM404

Credit : 20 || TQT : 200

Different approaches in marketing campaigns" This qualification explain the concept of marketing. These approaches are Commodity Approach, Institutional Approach, Functional Approach and Decision Making Approach.

Reference No : PM405

Credit : 20 || TQT : 200

Fundamentals of customer behavior" The unit will provide an introduction to the basic theories for understanding consumer behavior. This course is designed to have you become familiar with the key concepts and theories of consumer behavior. It provides you with the opportunity to apply them to real-world marketing problems.

Reference No : PM406

Credit : 20 || TQT : 200

Research methods and metrics for evaluating customer experience" help you in understanding how loyal or satisfied your customers are. The most popular customer experience metrics include Net Promoter Score, Customer Satisfaction, Customer surveys and Customer Effort Score.

Delivery Methods

School of Business London provides various flexible delivery methods to its learners which include blended learning and online learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue a smart learning approach where the traditional regular classroom-based learning is replaced by web-based learning and the support level is incredibly high. Learners enrolled at SBL are allocated a dedicated tutor whether it is online or blended learning, who provide learners with comprehensive guidance and support from start to finish of the course.

The significant difference between blended and online learning methods at SBL is the Block Delivery of Online Live Classes. Learners enrolled at SBL on blended learning are offered a block delivery of online live classes which can be booked in advance on their convenience at additional cost.These live classes are relevant to the learners’ program of study and aim to enhance the students’ comprehension of research, methodology and other important study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business London is dedicated to offering excellent support on every step of your learning journey. School of Business London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently.

Quality learning materials made by industry experts is a significant competitive edge of School of Business London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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