IBT Level 4 Certificate in Professional Digital Marketing


The qualifications acquired from this IBT certification course will enable the learners to perform appreciably in professionally demanding marketing scenarios. The course curriculum entails relevant, practice-based and employer-driven assessments designed to hasten the confidence, competence and employability in multitudes of job roles such as communication specialist, marketing officer, marketing executive and marketing communication executive. Moreover, the course is focused on incorporating the latest digital marketing trends to acclimate learners to the erratic nature of business environments around the globe. Nevertheless, the course strives to ensure that the learners attain the necessary skills and applicable knowledge to prosper and grow in challenging marketing regimes.
 

  • To understand the influence of recent trends in marketing domains, market analyses and marketing information accumulation.
  • Understanding and applying the marketing mix to ensure customer satisfaction in varying business scenarios
  • To understand how to plan, implement and evaluate promotional campaigns.
  • To assess the scope of digital and traditional marketing techniques.
  • To fathom approaches for hastening stakeholder engagement.
  • To develop and apply a digital marketing plan.

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal.
  • Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team.
  • Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • The tutors will provide Formative assessment feedback to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform.
  • Supervision for all modules
  • Multiplatform accessibility through an online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience.
  • Live Classes (for Blended Learning Students only)

 

 

 

The delivery Centre will internally assess all units. The units are all assessed by coursework assignments. Students must show that they meet each assessment criteria detailed within each unit to the required standard for the unit level.

Diploma Certificates will be awarded after assessing the candidate’s coursework. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units. Candidates must achieve a 40% mark to pass each unit. The achievement (pass) rates for this qualification are outstanding.

  • Level 3 qualification from reputed awarding bodies in disciplines related to marketing.
  • Appreciable grades in higher secondary education or equivalent
  • Older candidates are expected to have a minimum of 3 years of experience. Prevailing gasps in academia, if any, require justifications.
  • International students who do not adorn English as a first language are mandated to acquire IELTS scores greater than 5.5. Students could even take English language Tests undertaken by IBT authorized centres as an alternative to IELTS.

Academic credentials could be furthered by striving for graduate or postgraduate-level courses in the corresponding field. The learners could opt for employment or internship options in areas such as marketing executive, marketing officer, marketing communication executive or communication specialist. The learners could strive for courses such as level 5 diplomas or certifications depending on specific career aspirations, such as marketing managers, strategic managers or even other supervisory roles in digital marketing. The learners could expand their professional networks by connecting with other marketing experts in many business disciplines.
 

  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through advanced knowledge and skills that meet 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.


Reference No : PDM401

Credit : 20 || TQT : 200

Introduction to digital marketing changed the old and conventional marketing theories and replaced it with the updated smart techniques of online marketing. This unit covers diverse set of skills, responsible for the online promotion of a business or products, using all available digital marketing tools and channels.

Reference No : PDM402

Credit : 20 || TQT : 200

This unit details the scope and the reach of online platform to promote business and products. The platforms where marketing can be applied and understanding on how it can be used for successful business ideas.

Reference No : PDM403

Credit : 20 || TQT : 200

Promotional campaign covers marketing tools that share the similar messages and thoughts to promote a business or an event .Different media resources like newspapers,billboards,tv commercials and digital space are used in a typical promotional campaigns. This units gives an in depth understanding on how this can used and implemented.

Reference No : PDM404

Credit : 20 || TQT : 200

In this modern era, the old conventional marketing techniques like newspaper adverts and magazines has been left way behind ,and marketing platform has diversely and immensely come way forward. In today's computerized and modern era, digital/ online marketing is leading the market.

Reference No : PDM405

Credit : 20 || TQT : 200

The stakeholder has a very significant role in influencing and controlling marketing decision making. This units helps the learner to understand the concepts and tools for smart marketing and developing profitable networks.

Reference No : PDM406

Credit : 20 || TQT : 200

Digital marketing practices and techniques covers the latest and trending marketing practices and techniques used for building strong networks. Promoting and expanding business is never easy but using smart tools and adapting the abreast techniques and strategies its not to tough. The learner achieves an insight of the same through this unit.

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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