IBT Level 3 Foundation Certificate in Professional Marketing

The level 3 course in professional marketing is for individuals who wish to advance their strategic marketing knowledge and management abilities. This qualification makes it possible in building the skills for progressing career as a Marketing Manager. The certificate course mainly aims at marketers who work in management, operational and supervisory roles and who desire to gain a more comprehensive strategic understanding of marketing across various areas. This online course builds up existing skills by providing real-world assignments and individual tutor support; this takes you from the ambitious learning stage to confident marketing professionals.

  • To learn about the concept of marketing and core components of marketing
  • To understand the relevance of the marketing mix and apply the marketing mix to ensure customer satisfaction in business
  • To attain proficiency in integrated communication
  • To understand how to plan marketing campaigns for meeting the demands of the customers.

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through SBL Support Desk Portal.
  • Access to our cutting-edge learning management platform where you will be able to access vital learning resources and communicate with support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • Formative assessment feedback will be provided by the tutors to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform
  • Supervision for all modules
  • Multiplatform accessibility through online learning platform. This facilitates SBL in providing learners with course materials directly through smartphone, laptop, tablets or desktop offering students’ opportunity to study as per their convenience.
  • Live Classes (for Blended Learning Students only).


The delivering Centre will internally assess all units. The units are all assessed by coursework assignments. Students will need to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.

Diploma Certificates will be awarded following assessment of the candidate’s course works. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units. Candidates need to achieve 40% mark in order to pass each unit. The achievement (pass) rates for this qualification are outstanding.

Successful completion of Level 3 will allow progression onto Level 4 certificate in professional marketing. The course on professional marketing from IBT will permit you to display the essential skills required to enter the marketing sector. Level 3 additionally help in performing professionally in a support level role within the workplace. The course will improve the efficiency of the students in marketing trends. For any business to become successful, its management team have to establish and meet the number of objectives, a marketing manager specifically have a duty to analyse the industry trends and demand for services. On undergoing the professional marketing course, you will be able to develop the skills required to plan marketing campaigns successfully as well as design a customer experience for meeting increasingly demanding customers.


  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through providing advanced knowledge and skills which meets the 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Reference No : CPM301

Credit : 20 || TQT : 200

This unit aims the learner to understand different marketing techniques

Reference No : CPM302

Credit : 20 || TQT : 200

This unit describes the importance of internal and external factors of business marketing

Reference No : CPM303

Credit : 20 || TQT : 200

This unit helps the learner to know about traditional and modern marketing communication along with their benefits

Reference No : CPM304

Credit : 20 || TQT : 200

This unit introduces the foundation model for businesses and the important factors which fulfill the efficient marketing

Reference No : CPM305

Credit : 20 || TQT : 200

This unit helps the learner to know new marketing techniques & strategies to catch up the modern market.

Reference No : CPM306

Credit : 20 || TQT : 200

This unit helps the learner to understand customer interest and buying behavior. This also gives an idea regarding the brand loyalty of customers.

Delivery Methods

School of Business London provides various flexible delivery methods to its learners which include blended learning and online learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue a smart learning approach where the traditional regular classroom-based learning is replaced by web-based learning and the support level is incredibly high. Learners enrolled at SBL are allocated a dedicated tutor whether it is online or blended learning, who provide learners with comprehensive guidance and support from start to finish of the course.

The significant difference between blended and online learning methods at SBL is the Block Delivery of Online Live Classes. Learners enrolled at SBL on blended learning are offered a block delivery of online live classes which can be booked in advance on their convenience at additional cost.These live classes are relevant to the learners’ program of study and aim to enhance the students’ comprehension of research, methodology and other important study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business London is dedicated to offering excellent support on every step of your learning journey. School of Business London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently.

Quality learning materials made by industry experts is a significant competitive edge of School of Business London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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