IBT Level 3 Foundation Certificate in Professional Marketing


The level 3 course in professional marketing is for individuals who wish to advance their strategic marketing knowledge and management abilities. This qualification makes it possible to build the skills for a progressing career as a Marketing Manager. The certificate course mainly aims at marketers in management, operational and supervisory roles who desire to gain a more comprehensive strategic understanding of marketing across various areas. This online course builds existing skills by providing real-world assignments and individual tutor support, this takes you from the ambitious learning stage to confident marketing professionals.

Quality Assurance

IBT Qualifications are subject to our internal quality assurance processes and guaranteed to conform to a high standard since we recognise, monitor and audit our accredited centres to ensure they function legitimately and reliably. IBT Qualifications are endorsed by the Institute of Commercial Management (ICM), an Ofqual regulated awarding body established in 1979. Completing an IBT Qualification alone does not lead to a regulated qualification but may be used as evidence of knowledge and skills gained. The learning outcomes and assessment criteria for each unit are outlined in the unit specifications, and these have been benchmarked against Levels published by Ofqual to indicate the depth of study involved in successful completion by the learner.

  • To learn about the concept of marketing and the core components of marketing
  • To understand the relevance of the marketing mix and apply the marketing mix to ensure customer satisfaction in business
  • To attain proficiency in integrated communication
  • To know how to plan marketing campaigns to meet customers' demands.
  • Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam.
  • With the School of Business and Technology London, you can complete the qualification at your own pace choosing online or blended learning from the comfort of your home. 
  • Learning and pathway materials and study guides developed by our highly qualified and experienced tutors will be available around the clock in our cutting-edge learning management system. 
  • Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. 
  • If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. 

The IBT Level 3 Foundation Certificate in Professional Marketing may open many career pathways including, but not limited to:

  • Hotel Manager/Assistant Manager,
  • Front Desk Manager,
  • Event Coordinator.

The Institute of Business and Technology (IBT) is a non-regulated awarding organisation which develops various high-quality qualifications. Though IBT Qualifications are not regulated, they are guaranteed to conform to a high standard since we recognise, monitor and audit our accredited centres to ensure they function legitimately and reliably.

IBT Qualifications are endorsed (optional) by the Institute of Commercial Management (ICM), an Ofqual regulated awarding body established in 1979. The self-regulated qualifications of IBT are subject to strict internal quality assurance processes, which reflect high standards. Achieving an IBT qualification does not lead to a regulated qualification.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal.
  • Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications, real-world examples, and case studies will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • The tutors will provide Formative assessment feedback to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform.
  • Supervision for all modules
  • Multiplatform accessibility through an online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience.
  • Live Classes (for Blended Learning Students only)

School of Business and Technology London internally assesses all the qualification units and the assignments are externally verified by IBT. A combination of coursework and assignments is used for assessment, and students must show that they meet each assessment criteria and learning outcomes detailed within each unit of the qualification to the required standard for the unit level.

Certificates will be awarded after assessing the candidate’s coursework and assignments. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier from IBT who will announce the ultimate results. To be awarded the certificates, candidates must pass all the six qualification units. Candidates need to achieve a 40% mark to pass each unit.

IBT Qualifications are endorsed by the Institute of Commercial Management (ICM), an Ofqual regulated awarding body, established in 1979. The self-regulated qualifications of IBT are subject to strict internal quality assurance processes, which reflect high standards. Upon completing the programme, learners will receive a certificate and transcript, dual-branded by IBT and ICM, which means that the certificate and transcript will be issued by ICM, along with the IBT logo.

The qualification has been designed to be accessible without artificial barriers that restrict access. The applicant's age should be 18 or above at the time of applying for the qualification. There are few other criteria as well, please see below:

  • Learners who have Level 2 Diploma in  Professional Marketing;
  • Learners who possess a Level 3 qualification in another discipline and want to develop their careers in Professional Marketing;
  • In the case of applicants whose first language is not English, then IELTS 6 (or equivalent) is required.

Completing Level 3 will allow progression to a Level 4 certificate in professional marketing. The professional marketing course from IBT will allow you to display the essential skills required to enter the marketing sector. Level 3 additionally helps in performing professionally in a support-level role within the workplace. The course will improve the efficiency of the students in marketing trends.

For any business to succeed, its management team must establish and meet many objectives; a marketing manager specifically has to analyse the industry trends and demand for services. On undergoing the professional marketing course, you will be able to develop the skills required to plan marketing campaigns successfully and design a customer experience for meeting increasingly demanding customers.
 

  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through advanced knowledge and skills that meet 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.


Reference No : CPM301

Credit : 10 || TQT : 100

This module enables the adoption of a strategic approach to marketing planning, incorporating traditional and digital methods by integrating various strategies, models, frameworks, and techniques to achieve a competitive advantage.

Reference No : CPM303

Credit : 10 || TQT : 100

The aim of this unit is to ensure that the learner can exercise techniques and decide on decisions that add value in terms of corporate finance based on sound theoretical concepts.

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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Foundation Programmes
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