IBT Level 3 Certificate in Public Relations

IBT Certificate in Public Relations aims to improve the career of individuals in public relations by studying the fundamentals and role of PR in business development. The course focuses on guiding individuals to improve their professional skills and talents for accomplishing professional growth in managing public relations. Additionally, the course also enhances the knowledge level of learners on enhancing the public relations of the organisation. By studying this course, the learner will be able to improve the customer relationship, investor relationship, supplier opinion and public relationship.


  • To study the role of the PR professional and the importance of public relations in an organisation
  • To understand various tools and techniques that enhance the Public Relations of the firm in the modern business world
  • To analyses the roles and tasks of PR manager on improving the Public Relations of the firm
  • To understand the significance of corporate media relations, human resource development and corporate planning
  • To understand the significance of Public Relations planning for enhancing Public Relations
  • LO6: To study the importance of Public Relations materials for improving the PR in business

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through SBTL Support Desk Portal.
  • Access to our cutting-edge learning management platform where you will be able to access vital learning resources and communicate with support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • Formative assessment feedback will be provided by the tutors to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform
  • Supervision for all modules
  • Multiplatform accessibility through online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphone, laptop, tablets or desktop offering students’ opportunity to study as per their convenience.
  • Live Classes (for Blended Learning Students only).


The delivering Centre will internally assess all units. The units are all assessed by coursework assignments. Students will need to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.

  Diploma Certificates will be awarded following assessment of the candidate’s course works. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units. Candidates need to achieve 40% mark in order to pass each unit. The achievement (pass) rates for this qualification are outstanding.

  • Learners aged 16 years and over and
  • A level 2 qualification in business or a related vocational area or
  • A standard of literacy and numeracy supported by a general education equivalent to four GCSEs at grade A*-C or
  • Level 2 qualifications or related work experience
  • International students whose first language is not in English; they will need to have a score of 5.5 or above in IELTS Examination or equivalent. Students can alternatively take English test conducted by IBT Qualifications' approved centres.
  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through providing advanced knowledge and skills which meets the 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.

Reference No : CPR301

Credit : 20 || TQT : 200

This unit covers the basic aspect and understanding of various activities conducted by a company to promote and protect the company portfolio, its products and policies among the public. it aims to manage public opinion of the organisation.

Reference No : CPR302

Credit : 20 || TQT : 200

This unit emphasizes on how to understand the public interest to keep up with the good will of the company. Keeping good working and client relationship is always the key to success.

Reference No : CPR303

Credit : 20 || TQT : 200

The unit provide in depth and vast understanding of how an PR Professional should portray him/herself in any organisation. Learners get to understand and learn the strategies and smart techniques in becoming a successful PR Personnel.

Reference No : CPR304

Credit : 20 || TQT : 200

Researching, Planning is the first step to take into consideration prior executing a action plan. Promotional activities is always very challenging and new trends needs to be implemented from time to time in the growing market. This unit helps the learners to achieve this goal.

Reference No : CPR305

Credit : 20 || TQT : 200

Good business relations is very essential for successful business. It is the success mantra for any organisation. A good PR team plays the key role in bringing up profit and succes. This units helps to understand the fundamentals of the same.

Reference No : CPR306

Credit : 20 || TQT : 200

Public relation materials simply means the modes that can be used for smart marketing to boost the company's name in the very demanding market. It can be adapting smart techniques and online/social media, press releases and other promotional activities. This unit takes you through the importance of the same.

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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