IBT Level 3 Foundation Certificate in Professional Digital Marketing


The level 3 course in professional marketing is for individuals who wish to advance their strategic marketing knowledge and management abilities. This qualification makes it possible in building the skills for progressing career as a Marketing Manager. The certificate course mainly aims at marketers who work in management, operational and supervisory roles and who desire to gain a more comprehensive strategic understanding of marketing across various areas. This online course builds up existing skills by providing real-world assignments and individual tutor support; this takes you from the ambitious learning stage to confident marketing professionals.

  • To learn about the concept of marketing and core components of marketing
  • To understand the relevance of the marketing mix and apply the marketing mix to ensure customer satisfaction in business
  • To attain proficiency in integrated communication
  • To understand how to plan marketing campaigns for meeting the demands of the customers.

Institute of Business and Technology (IBT) is an awarding body which offers high-quality diploma and degree programs to students seeking vocational qualification. IBT ensures the quality of the programs by ensuring conformance to high standards in courses offered by the organisation. In addition, through regular monitoring and audit of accredited centres, IBT ensures legitimate and reliable functioning of the approved centres. Furthermore, IBT provides comprehensive support to the accredited centres for delivering the best possible service to learners.

IBT qualifications assist a learner in pursuing high-quality professional vocational education delivered in a flexible and customer-focused learning environment. All the qualifications offered by IBT are regularly updated to recognise and meet the changing needs of colleges, training providers, and employers. Moreover, the qualifications offered by IBT facilitate progression to higher education and career development opportunities.

  • Outstanding tutor support that gives you supportive guidance all through the course accomplishment through SBTL Support Desk Portal.
  • Access to our cutting-edge learning management platform where you will be able to access vital learning resources and communicate with support desk team.
  • Quality learning materials such as structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
  • Formative assessment feedback will be provided by the tutors to improve the learners’ achievements.
  • Assessment materials are accessible through our online learning platform
  • Supervision for all modules
  • Multiplatform accessibility through online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphone, laptop, tablets or desktop offering students’ opportunity to study as per their convenience.
  • Live Classes (for Blended Learning Students only).


 

The delivering Centre will internally assess all units. The units are all assessed by coursework assignments. Students will need to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.

Diploma Certificates will be awarded following assessment of the candidate’s course works. A qualified tutor will examine the evidence and make a decision, which is verified by the external verifier and passed for certification. To be awarded the certificates, candidates must pass all the six units. Candidates need to achieve 40% mark in order to pass each unit. The achievement (pass) rates for this qualification are outstanding.
 

Diploma in Professional Digital Marketing (Level 3) mainly aims to improve the professional skills of individuals in Digital Marketing techniques to attain growth in a marketing career. By qualifying this level, the learner could attain entry into digital marketing jobs in various roles including marketing campaigns assistant, marketing assistant, social media management assistant, digital marketing assistant and social media assistant. Improving learner’s confidence in digital marketing is the major outcome of studying the current level. Additionally, the course also provides a valuable opportunity for aspirants to deal with the global market to acquire in-depth knowledge of professional digital marketing methods.

  • Industry-focused programmes which meet global standards.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • Career enhancement through providing advanced knowledge and skills which meets the 21st-century employer needs.
  • Availability of globally approved centres for enrolling in the desired program.
  • Availability of flexible study options.

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.


Reference No : FPM301

Credit : 20 || TQT : 200

The unit will help to understand the duties of a marketing team and the process.

Reference No : FPM302

Credit : 20 || TQT : 200

The unit will help the learner to understand the important stage of marketing. Bring the product to the market. The unit aims to understand the different elements that promote the product at the right time and right place.

Reference No : FPM302

Credit : 20 || TQT : 200

The unit will help the learner to understand the important stage of marketing. Bring the product to the market. The unit aims to understand the different elements that promote the product at the right time and right place.

Reference No : FPM303

Credit : 20 || TQT : 200

Customer is the most important factor in any business. This unit will help the learner to improve communication skills and to increase the services to the customers.

Reference No : FPM305

Credit : 20 || TQT : 200

The fundamentals of digital marketing will help the learner understand the different digital marketing tools that help improve the overall business competitiveness.

Reference No : FPM306

Credit : 20 || TQT : 200

The unit mainly targets how to achieve campaign objectives, and the communication campaign will utilize a purposeful promotional strategy.

Reference No : FPM304

Credit : 20 || TQT : 200

Customer communication plans are important to clarify the relationship between the audience and the business. This unit will help the learner to understand who you need to reach and how to reach.

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

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