CBIT Certification in Strategic Marketing
The CBIT Certification in Strategic Marketing is a specialist short course designed to build the skills and frameworks you effective marketing strategy and leadership. It helps marketers identify target audiences and develop marketing practices that help business grow. You will analyse market trends, assess brand and campaigns, and create practical marketing plans.
You will also explore different marketing models, strategic approaches and learn to make decisions based on evidence. By applying reflective practice and structured planning, you will gain the insight and confidence to lead marketing initiatives and achieve measurable, lasting results.
Successfully completing this certification equips you to transform your ideas into actions that drive organisational success.
This course is designed for you if you are an aspiring or current marketer, team leader, or professional seeking a comprehensive understanding of strategic marketing and the effective management of people and resources. It is suitable for those beginning their leadership journey as well as established professionals from any sector aiming to gain a practical and thorough grasp of effective strategic marketing.
This course addresses the growing demand for skilled strategic marketers. It equips you with the frameworks and insights needed to plan, execute, and evaluate marketing initiatives with purpose. By emphasising strategic thinking, audience understanding, and structured planning, it ensures your marketing practice moves beyond day-to-day tactics and contributes directly to long-term brand and business growth.
Upon completing this certification, you will be able to:
Anyone can publish a short course. SBTL's Professional Skills courses are built for skill development and upskilling — here is what sets them apart:
The course is designed to be accessible to professionals from all backgrounds. We believe in providing accessible professional development, so the entry requirements are kept deliberately flexible and welcoming.
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No Experience RequiredNo prior professional work experience is required — the course is open to everyone, whether you are starting out or already established in your career.
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Academic BackgroundNo formal prior qualification requirements. Open to individuals from any sector aiming to gain practical, transferable skills.
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English Language ProficiencyA good command of English to engage with study guides and complete the 40-minute timed assessments.
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Technical AccessAs the course is 100% online, you must have a computer and stable internet connection to access the MyLearnDirect platform.
Assessment for this certification is completed entirely online through the MyLearnDirect learning portal. There are no exams to attend in person — simply complete each module's assessment at a time that suits you, within the 6-month support period. Once you pass all assessments, your certificate is issued instantly.
This certification is structured into 3 focused units, each building upon the last to develop a comprehensive understanding of strategic marketing.
Click on each unit below to expand and view the learning outcomes.
Explores how marketing decisions align with organisational goals, ensuring campaigns support business strategy, competitive positioning, and long-term growth objectives.
Focuses on creating structured marketing plans using research, segmentation, objectives, budgeting, and measurable actions to guide effective execution.
Covers communicating, implementing, and managing marketing plans across channels while monitoring performance, adapting tactics, and ensuring stakeholder alignment.
We offer a flexible online learning experience that puts you in control—study anytime, anywhere, and at your own pace without compromising on structure or support. This method is designed to work around your schedule, whether you are balancing work and life or prefer independent learning without live class commitments.
To support your progress, we offer up to two 30-minute personal online sessions with a tutor, providing you with direct guidance when you need it most. With expert-developed resources and optional virtual induction, you will be motivated and focused as you progress through the course.
We focus on providing a sophisticated, flexible learning experience. Our courses are designed to fit into your full-time work schedule, allowing you to study 100% online at your own pace.
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Personal Tutor SessionsUp to two bookable 30-minute personal sessions with a qualified subject tutor — schedule them at your convenience whenever you need guidance.
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Dedicated Support DeskAvailable 24/7. Raise queries and request callbacks whenever you need guidance.
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6-Month Support PeriodFull access to all course content and support services for 6 months from enrolment.
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Learning MaterialsComprehensive study guides developed by approved tutors, included in your fee.
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Assessment ResourcesAssessment guidance and unit summaries to help you prepare for each multiple-choice assessment.
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Candidate Self-Reflection FormA structured form to rate your confidence against each unit and note key models and examples — highlighting where to focus your revision before each assessment.
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Real-World Case StudiesCase studies related to the course, connecting each unit's concepts to practical business scenarios.
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24-Hour Portal AccessFull access to the MyLearnDirect online learning portal for 6 months, available 24 hours a day from any device.
