The CBIT Associate Extended Diploma in Digital Marketing (Level 5) is a comprehensive course designed to equip you with end-to-end expertise in the dynamic digital marketing landscape. This advanced course combines foundational principles, including digital marketing fundamentals, social media strategy, and content creation, with specialized disciplines such as AI-driven marketing, data analytics, e-commerce optimization, and omnichannel campaign management.
You will complete all 12 modules, systematically progressing to master critical domains such as search engine optimisation (SEO), paid advertising, customer experience (CX) design, and conversion rate optimisation (CRO). The curriculum integrates cutting-edge industry tools, empowering you to design data-driven campaigns, enhance brand engagement, and drive measurable business growth across diverse sectors from startups to global enterprises.
Ideal for aspiring marketers and career-advancers, this course provides the theoretical depth and strategic perspective required to succeed in a rapidly evolving digital economy.
The CBIT Associate Extended Diploma in Digital Marketing, can typically be completed in just twelve to eighteen months.
CBIT Associate Extended Diploma in Digital Marketing course empowers professionals seeking to build or advance their digital marketing expertise
Course fees cover all costs.
High-quality learning resources and study guides developed by subject-matter expert tutors approved by CBIT.
12 to 18 months
You will receive comprehensive formative assessment feedback from your tutor before your final submission, which will help you understand flaws, increase your knowledge, and elevate your grade.
Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement.
Curriculum designed and developed by tutors with extensive industry experience in Digital Marketing.
All assessment materials are readily available on the user-friendly online learning platform, 'MyLearnDirect', ensuring you have everything you need at your fingertips.
Study from anywhere at your own pace, 100% online.
24 Months
Online or blended
Our tutors possess current knowledge and experience in digital marketing. You will receive dedicated support from your tutor throughout your program journey, empowering you to reach your full potential.
You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance.
If you choose blended learning, you can schedule live online classes for each module at your convenience.
Upon successfully completing the programme, learners will be awarded a prestigious certification from CBIT, enhancing their credentials and professional value.
CBIT Associate Extended Diploma in Digital Marketing course empowers professionals seeking to build or advance their digital marketing expertise
Study from anywhere at your own pace, 100% online.
12 to 18 months
Course fees cover all costs.
Our tutors possess current knowledge and experience in digital marketing. You will receive dedicated support from your tutor throughout your program journey, empowering you to reach your full potential.
Online or blended
You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance.
You will receive comprehensive formative assessment feedback from your tutor before your final submission, which will help you understand flaws, increase your knowledge, and elevate your grade.
The CBIT Associate Extended Diploma in Digital Marketing course offers unparalleled depth in digital marketing’s most critical domains, from foundational principles to AI-driven innovation. The course emphasises theoretical rigour and strategic insight, preparing you to solve real-world challenges like optimising conversion funnels, managing PPC budgets, and personalising customer experiences at scale.
Ideal for career-starters, marketing professionals, and entrepreneurs, this course transforms you into a strategic leader capable of driving revenue growth, enhancing brand engagement, and future-proofing organisations in an algorithm-driven world.
The CBIT Associate Award in Digital Marketing is designed for marketing practitioners looking to strengthen their core digital skills and build confidence in running effective online campaigns.
The Centre for Business and Information Technology (CBIT) is dedicated to creating high-quality programmes and providing exceptional learning experiences that enhance the skills and knowledge of business and IT professionals. CBIT inspires and improves performance through innovative business and IT programmes, enabling professionals to reach their full potential.
CBIT's business programmes have received prestigious recognition from the Chartered Management Institute (CMI), signifying our commitment to excellence. These programmes align with the CMI Quality Benchmark and adhere to the high professional standards set by the CMI. Additionally, CBIT has earned BCS Tech10 Accreditation from BCS - The Chartered Institute for IT for select IT programmes, establishing a benchmark for quality in the technology field. This accreditation demonstrates that CBIT programmes meet rigorous standards.
If you’re interested in other courses within the CBIT Associate in Digital Marketing suite, you can choose from:
There are no formal entry requirements to enrol in the CBIT Associate Extended Diploma in Digital Marketing. However, you are expected to meet the following criteria:
For each module you study, you will complete a written assignment of 2,000–2,500 words and submit it online via your MyLearnDirect learning portal. Your submitted assignments will be assessed by a dedicated tutor who will provide feedback to support your progress.
By completing the CBIT Associate Extended Diploma in Digital Marketing (Level 5), you may pursue career paths such as:
You must complete all 12 modules, with a maximum of 960 hours of Total Programme Time (TPT).
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
Reference No : CBIT- ADM -501
Credit : NA || TQT : 960 hours
Uncover the foundational principles of digital marketing and how they reshape the business landscape. This module introduces learners to the core concepts and components that make digital marketing an essential tool for businesses in the modern world. From understanding the fundamental differences between digital and traditional marketing to mastering key channels like content marketing, SEO, and email marketing, this module equips learners with the knowledge needed to navigate the digital realm effectively.
Reference No : CBIT- ADM -502
Credit : NA || TQT : 960 hours
Master the art and science of social media marketing, an essential component in today’s digital landscape. This module equips you with the strategies, tools, and insights needed to create impactful social media campaigns across various platforms. From understanding the nuances of different social networks to harnessing the power of video and emerging trends, this module lays the groundwork for effective social media marketing that drives engagement and business growth.
Reference No : CBIT- ADM -503
Credit : NA || TQT : 960 hours
In this module, you will unlock the full potential of content marketing, exploring its vital role in driving brand awareness, engagement, and conversion. Through strategic content planning and execution, you’ll learn to create compelling narratives that resonate with your target audience, leveraging various content types and platforms.
Reference No : CBIT- ADM -504
Credit : NA || TQT : 960 hours
This module delves into the intricate world of Search Engine Optimisation (SEO) and digital optimisation techniques. By mastering these strategies, you will enhance your ability to drive organic traffic, improve search rankings, and optimise your digital presence for greater visibility and conversion.
Reference No : CBIT- ADM -505
Credit : NA || TQT : 960 hours
Unlock the potential of email marketing as a powerful tool in your digital marketing arsenal. This module covers the foundational aspects of email marketing, from setting up your first campaign to integrating email with broader omni-channel strategies, ensuring compliance with legal regulations, and leveraging automation to maximise efficiency and results.
Reference No : CBIT- ADM -506
Credit : NA || TQT : 960 hours
In today’s digital landscape, understanding and optimising the customer experience is crucial for business success. This module delves into the core principles of digital customer experience, guiding you through the process of understanding digital customers, developing customer personas, and leveraging digital channels to create impactful customer journeys.
Reference No : CBIT- ADM -507
Credit : NA || TQT : 960 hours
Mastering the core competencies in digital marketing is essential for thriving in an ever-evolving digital landscape. This module equips you with the fundamental skills necessary to remain relevant and effective as a digital marketer. You’ll delve into various aspects of digital marketing management, project management, creative thinking, and advanced analytical skills that form the backbone of successful digital marketing strategies.
Reference No : CBIT- ADM -508
Credit : NA || TQT : 960 hours
In a rapidly evolving digital landscape, a well-defined digital marketing strategy is crucial for driving business growth and staying competitive. This modue provides a comprehensive understanding of how to create and implement effective digital marketing strategies. You’ll explore the impact of emerging technologies, the digital marketing process, and the essential techniques for converting social media traffic into leads.
Reference No : CBIT- ADM -509
Credit : NA || TQT : 960 hours
In today’s competitive digital landscape, leveraging paid search, display, and video advertising is essential for effective customer acquisition and brand visibility. This module equips you with the skills to develop and manage successful PPC (Pay-Per-Click) campaigns, optimise your advertising budget, and enhance the performance of your digital marketing efforts.
Reference No : CBIT- ADM -510
Credit : NA || TQT : 960 hours
Harness the transformative power of Artificial Intelligence (AI) to revolutionise your digital marketing strategies. This module dives deep into the integration of AI in digital marketing, offering insights into how AI-driven tools and technologies are reshaping the industry. From enhancing customer engagement to optimising content, discover how AI can elevate your marketing efforts and keep your business ahead of the curve.
Reference No : CBIT- ADM -511
Credit : NA || TQT : 960 hours
Master the art of digital analytics to drive informed marketing decisions and optimise business performance. This module provides a comprehensive overview of how digital analytics plays a crucial role in modern marketing, from understanding the importance of data to tracking website performance and staying ahead of emerging trends. Learn to leverage analytics tools and techniques to monitor, measure, and improve your digital marketing strategies.
Reference No : CBIT- ADM -512
Credit : NA || TQT : 960 hours
Dive into the essential components of customer experience (CX), e-commerce, and conversion rate optimisation (CRO) to refine your digital strategies and enhance customer satisfaction. This module provides a comprehensive understanding of how to leverage CX principles, optimise e-commerce platforms, and implement effective CRO techniques to drive business success.
Learners need to complete any combination of units to a minimum of 15 credits. The minimum Total Qualification Time is 150 hours, including 50 Guided Learning Hours
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
Reference No : Unit 2001V1
Credit : 6 || TQT : 60
Personal development as a team leader unit is all about the event of talents,responsibilities and knowledge of the team leader for team welfare. Inorder to understand the team leader’s responsibilities in reference to discrimination, harassment, and diversity.Learners will be also able to implement and review the development plan to meet work objectives.
Reference No : Unit 2003V1
Credit : 5 || TQT : 50
This unit helps the learner the understand the aspects of understanding and monitoring team performance using smart technique.
Reference No : Unit 2007V1
Credit : 5 || TQT : 50
The unit describes about the teams internal and external customers. Learners will be able to identifying the customer, providing the extent of service, and resolving customer issues.
Reference No : Unit 2002V1
Credit : 5 || TQT : 50
Communicating with a team unit is about organising and leading a team briefing to communicate within the team. Learners can understand the structure of team briefing, it also describes methods of involving team members within the team briefing and evaluate the result of the team briefing against its objectives.
Reference No : Unit 2004V1
Credit : 6 || TQT : 60
Controlling resources unit is about identifying, sourcing, managing, and maximising resources to realise team objectives. Discuss the consequences of resource wastage,explains methods of identifying resource wastage and actions to be taken to scale back resource wastage whilst meeting team objectives.
Reference No : Unit 2005V1
Credit : 5 || TQT : 50
"Building work relationships unit is about understanding the way to communicate and develop work relationships with the manager, team, and people outside the team. Learners can understand the need to maintain confidentiality while communicating with individuals within the team. "
Reference No : Unit 2006V1
Credit : 6 || TQT : 60
Developing team needs unit is about inducting a team member, identifying, planning,and implementing team training.This unit trains a team member to hold out a task, ensuring that training provided meets legal and organisational requirements.
School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.
The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.
School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.
Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including:
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue a smart learning approach where the traditional regular classroom-based learning is replaced by web-based learning and the support level is incredibly high. Learners enrolled at SBTL are allocated a dedicated tutor whether it is online or blended learning, who provide learners with comprehensive guidance and support from start to finish of the course.
The significant difference between blended and online learning at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions which can be booked in advance on their convenience most of the time. In addition to the Online Live Sessions, students will also receive all the standard benefits offered to Online Learning students.
SBTL strategically and conveniently employ Blended Learning, where web-based learning using hybrid-teaching technology coupled with a block delivery of live workshops (classes) replaces the traditional regular classroom-based learning. The live sessions are provided online using Apps like GoToMeeting, Zoom or Skype. In addition to the live sessions, blended learning students will receive comprehensive tutor support through our support desk portal like online learning students.
This mode of study is treated as a Full-time study, not as Online learning. School of Business & Technology London understands that choosing the right education institution is as important as the qualifications you gain. Thus, SBTL always takes a genuine interest in the needs of our students and believe that we can drive positive change for their future.
Total Qualification Time (TQT) denotes the minimum timeframe a learner takes or requires to complete their qualification.It comprises of the GL (Hours) plus all other time taken in preparation,study or research or any other form of participation in education or training, however no direct supervision of a lecturer or tutor is required. TQT is a terminology mostly used within the qualifications regulated by Ofqual as part of the Regulated Qualification Framework (RQF). When calculating TQT, Awarding bodies take into account similar qualifications to ensure that both the quality and the requirement is met. We also consider the views and expectations of the learners of our qualifications during the development process leading to the attainment of qualification. Our learners will see TQT expressed in two ways within the qualification specifications.
Guided Learning hours are designed in a way that the learner need to complete the activities/ presentations under the instruction, guidance or supervision of a lecturer, tutor or supervisor either by physical presence or electronic means such as prepared lecture slides or learning material. Where a qualification follows a unitised structure, each unit will be allocated a GL(hours) value but where a qualification does not follow a unitised structure, GL (hours) will be allocated to the qualification as a whole. We at School of Business & Technology London provide well precise and detailed learning materials, prepared by qualified and approved tutors in line with the specifications detailed by the awarding body. Besides, learners are given constructive formative feedback for each unit emphasising for learning and development.
We at SBTL offer comprehensive learning materials to the learners made by qualified and approved tutors. In order to accomplish the qualification, learners are needed to undertake further research and readings to achieve the learning outcomes. Thus for further research and readings learners may need to access a number of books and/or journals ,articles from external sources such as libraries or online libraries when and where required. . If you are studying a CMI qualification, you will be provided with access to CMI Management Direct portal where you will have access to several eBooks, Journals and videos etc.
The course fee for online learning and blended learning are different. The fee details provided in the ‘fees and funding section’ of each course is meant for online learning only. If you want to know the fee details for a blended learning program, please speak to our admission team or email at admission@sbusinesslondon.ac.uk.
SBTL continuously innovates and provides high-quality education to transform the skills, knowledge and understanding of our students to enhance their employability and enable them to compete successfully in the dynamic and ever-changing business world. Blended Learning students at SBTL will receive the following benefits.
The number of hours of live sessions offered for blended learning students varies according to the course level they enrolled. Please see the illustrative examples below.
At School of Business & Technology London, we deploy a cutting-edge learning management system where the learners are enabled to pursue accredited online education with a simplified process. We focus on conferring utmost flexibility on you for schedules and accessibility and learner decide when and how to study. We offer advanced and proficient course portfolio, which meets the current global professional needs. Learners can accomplish their qualification at their own pace, and they don't need to put their life on hold to get qualified.
Quality learning materials made by industry experts is a significant competitive edge of School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
Assessments are conducted through assignments and exams. Most of the courses offered at SBTL do to come with exams but only assignments. To find out whether your course requires exams, please visit the relevant course details page on our website and check the assessment section.
Being an approved centre, School of Business & Technology London reserve the right to preselect units to deliver each qualification. For every course, SBTL has preselected units (modules) as per the criteria among the various units listed in the course specification provided by the awarding body. The preselected units are shown in the details page of every course on our website.
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
The fee can be paid in either of the following methods:
As it is a purely online program you have the flexibility to complete the learning at your ease. However, there is a course expiry date for each awarding body. Learner(s) is required to complete their course within the duration specified for each course. If the learner(s) would require additional time, they should inform the admissions manager during the enrollment process. The course duration for all the (a) award programs are 6 months, (b) certificate programs are 10 months, (c) diploma programs are 12 months and (d) extended diploma programs are 18 months. The course duration for the degree top-up programs are subject to the relevant university where the learner(s) is enrolled. This course duration is applicable for all the programs delivered by SBTL, irrespective of the awarding bodies. Suppose, for any reason, you exceed the maximum course duration, and additional time was not agreed upon during enrolment. In that case, you must request a course extension in writing within 14 days of the course expiry date. If your request is approved, a course extension fee is applicable. The applicable course extension fee is £150.00 plus VAT, which acts towards the administration charges for the course extension. You may also need to pay any awarding body re-registration fee if applicable, which will be subject to the policy of the respective awarding body .
The fee can be paid in two ways; either it can be made with a single payment or monthly instalments as specified in the course details page. Students who make a single amount will get an extra discount.
Both monthly and single payment details for online learning are given on our site. However, if you want to have a customised payment plan, please speak to our admission team or email at admission@sbusinesslondon.ac.uk
Select your course
You choose the course that you decide to pursue but ensure you meet the entry requirements.
Enrol
Once the course is selected, you make an application via our website and contact us via email admission@sbusinesslondon.ac.uk. You can make the payment online or bank transfer- either a single payment or easily monthly instalments.
Access to Learning Portal
You will be provided with the login credentials to access the learning portal, which will have all sorts of pathway learning materials to complete your programs successfully. The simplified materials are easy to understand and would help you to work on your assignments.
Dedicated Tutor
You will be allocated to a tutor and supported by our academic support team who will assist, and advice about your course and assignments. Once you accomplish your assignment, your allocated tutor will assess your work and provides you with formative feedback which will help you to improve your assignment prior to the final submission.
Assessment of Assignments.
Feedback is provided to you regularly when you improve your work. Once the final submission is made, marks and grades are published via the learning portal.
Certification
You will get your certificate once you completed the course successfully. You can then move on to your desired career with the help of the accredited certificate. You can enrol for a different course with us; if you want to study more, Decision is yours.
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.
Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.
What's included in our online learning?
We offer our learners limitless learning experience opportunities to develop knowledge and skills with our innovative blended learning approach. Our blended learning combines self-paced online learning with scheduled online live classes. With our blended learning, you can schedule online live classes for each module you study at your convenience. Join scheduled, interactive live lectures online, talk to tutors during the class for live feedback, and get guidance and support for your studies.
What's included in our blended learning?
We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively. At the Support Desk area in the MyLearnDirect learning portal, you can raise queries, request tutor support, and ask for a call back whenever you need guidance and assistance.
We devised a structured support system and procedures to assist learners and streamline support processes efficiently.
Our extensive support includes:
We focus on providing a sophisticated, flexible learning experience. Our courses are designed to fit into your full-time work schedule.
You will have access to unlimited dedicated tutor support. You can also schedule personal tutor meetings.
