The CBIT Associate Diploma in Marketing Management (Level 5), recognised by CMI, is designed for current and future marketers seeking to develop the knowledge and skills required for success in today’s dynamic business landscape.
Aimed at mid-level managers, the course covers strategic marketing planning, brand development, market assessment, digital marketing strategies, and marketing leadership.
You gain the comprehensive competencies to lead strategic marketing efforts, make informed decisions, and drive organisational success across industries while advancing into impactful management positions.
This course is CMI-recognised, aligning with the professional standards of the Chartered Management Institute (CMI). As a CMI-recognised professional, you gain access to a range of career development benefits:
The CBIT Associate Diploma in Marketing Management (Level 5) is an extensive course that generally takes eight to twelve months. It is an excellent choice for anyone wishing to enhance their credentials and open new doors. You can select from an extensive range of modules, allowing you to tailor your studies to align with your career aspirations.
Designed to facilitate the professional advancement of current and prospective marketing practitioners.
Course fees cover all costs.
High-quality learning resources and study guides developed by subject-matter expert tutors approved by CBIT.
8 - 12 months
You will receive comprehensive formative assessment feedback from your tutor before your final submission, which will help you understand flaws, increase your knowledge, and elevate your grade.
Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement.
The course is recognised by the Chartered Management Institute (CMI) and benchmarked against CMI's Professional Standard framework, equipping you to gain skills and make an immediate impact.
Curriculum designed and developed by tutors with extensive industry experience in the marketing management discipline.
All assessment materials are readily available on the user-friendly online learning platform, 'MyLearnDirect', ensuring you have everything you need at your fingertips.
Study from anywhere at your own pace, 100% online.
14 months
Online or blended
You'll receive unlimited support from our expert tutors, ensuring you have all the help you need to succeed.
You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance.
If you choose blended learning, you can schedule live online classes for each module at your convenience.
Upon completion, you will receive Foundation Chartered Manager (fCMgr) status, putting you on the path to becoming a Chartered Manager (CMgr).
You will get access to diagnostic tools to help you identify strengths, areas for improvement, and personalised development plans.
You will benefit from CMI membership throughout the course, unlocking thousands of resources to identify your strengths and weaknesses and support your continuous management development.
Once you successfully complete your course, you will receive a prestigious certification from CMI, co-branded with CBIT, which will enhance your credentials and professional value.
Designed to facilitate the professional advancement of current and prospective marketing practitioners.
Study from anywhere at your own pace, 100% online.
8 - 12 months
Course fees cover all costs.
You'll receive unlimited support from our expert tutors, ensuring you have all the help you need to succeed.
Online or blended
You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance.
You will receive comprehensive formative assessment feedback from your tutor before your final submission, which will help you understand flaws, increase your knowledge, and elevate your grade.
This course is intended for practising or aspiring marketers who seek to gain comprehensive knowledge and skills to excel in today's competitive business environment. The course is ideal for those who have a strong desire to acquire essential knowledge in the realms of marketing.
The CBIT Associate Diploma in Marketing Management employs a holistic approach to professional growth, blending theoretical knowledge with practical application to enable effective real-world implementation. You will acquire hands-on experience through case studies, projects, and interactive learning, focusing on developing and executing strategic marketing plans, conducting market research, utilising digital marketing channels, and leading marketing teams. Furthermore, the program stresses the importance of ethical considerations and sustainability in marketing, preparing you to address ethical challenges and contribute to socially responsible marketing efforts.
By completing this course, you will not only enhance your expertise but also equip yourself to drive impactful marketing initiatives that deliver tangible results for your organisation.
Enrolling in a course recognised by the Chartered Management Institute (CMI) provides more than just academic recognition. When you sign up for the CBIT Associate Diploma in Marketing Management (Level 5), you will benefit from CMI membership and comprehensive support throughout your learning journey, empowering you to succeed in your studies and future career.
The CBIT Associate Diploma in Marketing Management is designed for marketing practitioners looking to strengthen their core marketing knowledge and build confidence in managing campaigns and marketing activities.
The Centre for Business and Information Technology (CBIT) is dedicated to creating high-quality programmes and providing exceptional learning experiences that enhance the skills and knowledge of business and IT professionals. CBIT inspires and improves performance through innovative business and IT programmes, enabling professionals to reach their full potential.
CBIT's business programmes have received prestigious recognition from the Chartered Management Institute (CMI), signifying our commitment to excellence. These programmes align with the CMI Quality Benchmark and adhere to the high professional standards set by the CMI. Additionally, CBIT has earned BCS Tech10 Accreditation from BCS - The Chartered Institute for IT for select IT programmes, establishing a benchmark for quality in the technology field. This accreditation demonstrates that CBIT programmes meet rigorous standards.
If you're interested in exploring other courses within the CBIT Associate in Marketing Management suite, please find them listed below. Selecting a course that aligns with your career goals and aspirations can help you achieve your desired progression.
This course is designed to facilitate the professional advancement of current and prospective marketing practitioners.
There are no formal entry requirements to enrol in the Associate Diploma in Marketing Management course. However, we expect you to meet the following criteria.
Our friendly admissions advisors will provide the best advice, considering your needs and goals.
For each module you study, you will complete a written assignment of 2,000–2,500 words and submit it online via your MyLearnDirect learning portal. Your submitted assignments will be assessed by a dedicated tutor who will provide feedback to support your progress.
Upon completing the CBIT Associate Diploma in Marketing Management (Level 5) may pursue various career paths, including but not limited to:
You must complete any combination of 8 modules, with a maximum of 560 hours of Total Programme Time (TPT).
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
Reference No : CBIT-AMM-501
Credit : N/A || TQT : Maximum of 560 hours
This module is designed to provide learners with the skills and knowledge necessary to analyse market environments, understand consumer behaviour, develop effective marketing strategies, and evaluate the performance of marketing activities. Through practical applications and theoretical insights, learners will be prepared to contribute to marketing functions within different business contexts, enabling them to effectively promote products, services, and brands in competitive markets.
Reference No : CBIT-AMM-502
Credit : N/A || TQT : Maximum of 560 hours
This module seeks to help learners understand how consumers perceive, evaluate, and purchase products and services. By studying consumer behaviour theories and models, learners can create marketing strategies that effectively cater to consumer needs and preferences. This knowledge will allow learners to predict consumer responses, improve customer satisfaction, and foster brand loyalty across different market segments.
Reference No : CBIT-AMM-503
Credit : N/A || TQT : Maximum of 560 hours
This module aims to provide details on how to recognise and analyse market trends, identify and target different consumer groups, and comprehend the factors that influence consumer decision-making. By using market research methods and consumer behaviour theories, students will be able to create successful marketing strategies that cater to the needs and preferences of various consumer segments, leading to effective market engagement and business growth.
Reference No : CBIT-AMM-504
Credit : N/A || TQT : Maximum of 560 hours
Marketing Communications aims to effectively communicate the value and benefits of a product or service to a specific audience to build brand awareness, engagement, and loyalty. This involves strategically using various channels and tools such as advertising, public relations, social media, and direct marketing to create a unified message that resonates with consumers, generates demand, and helps achieve the organisation’s overall business goals. Through consistent and compelling communication, Marketing Communications aims to establish a strong brand presence, stand out from competitors, and develop long-term customer relationships.
Reference No : CBIT-AMM-505
Credit : N/A || TQT : Maximum of 560 hours
This module is designed to provide students with a thorough understanding of ethical theories and principles as they relate to marketing practices. Its goal is to help learners develop the ability to recognise and analyse ethical issues and social responsibilities in marketing decisions. The module aims to raise awareness of the impact of marketing activities on society, the environment, and various stakeholders. Through the study of case studies and current issues, learners will acquire the skills needed to create and execute ethical marketing strategies that support societal well-being and corporate responsibility.
Reference No : CBIT-AMM-506
Credit : N/A || TQT : Maximum of 560 hours
The Customer Relationship Management (CRM) module is designed to give learner a comprehensive understanding of the principles, strategies, and technologies utilised to manage and analyse customer interactions and data across the entire customer lifecycle. The module aims to cultivate the skills necessary to establish and sustain strong, long-term customer relationships that increase customer satisfaction, loyalty, and business profitability. Through hands-on applications and case studies, learners will grasp how to effectively utilise CRM systems to enhance customer service, streamline processes, and stimulate business growth.
Reference No : CBIT-AMM-507
Credit : N/A || TQT : Maximum of 560 hours
This module aims to enable individuals and organisations to harness data-driven insights and statistical techniques to optimise marketing strategies and decision-making. This module focuses on leveraging data analytics tools and methodologies to interpret consumer behaviour, measure campaign effectiveness, and enhance overall marketing performance. By applying analytical techniques to marketing data, the aim is to improve targeting, segmentation, and ROI, ultimately driving informed business decisions and sustainable competitive advantage in dynamic market landscapes.
Reference No : CBIT-AMM-508
Credit : N/A || TQT : Maximum of 560 hours
The aim of Brand Management is to equip individuals and organisations with the knowledge and skills necessary to build, strengthen, and sustain a brand's reputation and equity. This module focuses on understanding the principles of brand identity, positioning, and communication strategies. It aims to develop strategies for effectively managing brand perception, fostering brand loyalty, and ensuring consistency across various touchpoints. Ultimately, Brand Management seeks to enhance brand value, competitiveness, and long-term customer relationships in the marketplace.
Reference No : CBIT-AMM-509
Credit : N/A || TQT : Maximum of 560 hours
Marketing Strategy aims to equip individuals and organisations with the knowledge and skills to develop and execute effective marketing plans that achieve business objectives. This module focuses on understanding market dynamics, consumer behaviour, competitive landscapes, and strategic planning. It aims to foster the ability to formulate comprehensive marketing strategies encompassing product/service positioning, pricing, distribution, and promotional tactics. Ultimately, Marketing Strategy seeks to drive sustainable growth, enhance market competitiveness, and maximise return on investment through strategic marketing initiatives.
Reference No : CBIT-AMM-510
Credit : N/A || TQT : Maximum of 560 hours
This module provides learners a comprehensive understanding of business-to-business (B2B) marketing strategies and practices. It explores the unique dynamics of B2B markets, focusing on relationship building, value creation, and strategic selling processes. Learners will develop proficiency in identifying B2B customer needs, crafting tailored marketing messages, and leveraging digital platforms for effective communication and lead generation through case studies and practical exercises. The module emphasises applying B2B marketing principles to develop sustainable partnerships, drive sales growth, and enhance profitability in competitive business environments.
Reference No : CBIT-AMM-511
Credit : N/A || TQT : Maximum of 560 hours
This module aims to provide learners with a comprehensive understanding of services marketing, focusing on the unique challenges and opportunities associated with marketing intangible products. Learners will explore the principles and practices of service marketing, including service quality, customer experience, and relationship management. They will also engage in case studies and practical exercises to develop skills in designing and implementing effective marketing strategies to improve service delivery, customer satisfaction, and loyalty. The module emphasises integrating service marketing concepts into broader business strategies to achieve a competitive advantage and sustainable growth in service-oriented industries.
Reference No : CBIT-AMM-512
Credit : N/A || TQT : Maximum of 560 hours
This module aims to provide learners with a comprehensive understanding of digital marketing principles and practices. Learners will explore various digital marketing channels, tools, and strategies, focusing on how to effectively engage and convert online audiences. Through hands-on projects and case studies, learners will develop skills in creating and executing digital marketing campaigns, analysing performance metrics, and optimising strategies for better results. The module emphasises the importance of staying current with digital trends and technologies to leverage them for competitive advantage and business growth in the digital landscape.
Learners need to complete any combination of units to a minimum of 15 credits. The minimum Total Qualification Time is 150 hours, including 50 Guided Learning Hours
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
Reference No : Unit 2001V1
Credit : 6 || TQT : 60
Personal development as a team leader unit is all about the event of talents,responsibilities and knowledge of the team leader for team welfare. Inorder to understand the team leader’s responsibilities in reference to discrimination, harassment, and diversity.Learners will be also able to implement and review the development plan to meet work objectives.
Reference No : Unit 2003V1
Credit : 5 || TQT : 50
This unit helps the learner the understand the aspects of understanding and monitoring team performance using smart technique.
Reference No : Unit 2007V1
Credit : 5 || TQT : 50
The unit describes about the teams internal and external customers. Learners will be able to identifying the customer, providing the extent of service, and resolving customer issues.
Reference No : Unit 2002V1
Credit : 5 || TQT : 50
Communicating with a team unit is about organising and leading a team briefing to communicate within the team. Learners can understand the structure of team briefing, it also describes methods of involving team members within the team briefing and evaluate the result of the team briefing against its objectives.
Reference No : Unit 2004V1
Credit : 6 || TQT : 60
Controlling resources unit is about identifying, sourcing, managing, and maximising resources to realise team objectives. Discuss the consequences of resource wastage,explains methods of identifying resource wastage and actions to be taken to scale back resource wastage whilst meeting team objectives.
Reference No : Unit 2005V1
Credit : 5 || TQT : 50
"Building work relationships unit is about understanding the way to communicate and develop work relationships with the manager, team, and people outside the team. Learners can understand the need to maintain confidentiality while communicating with individuals within the team. "
Reference No : Unit 2006V1
Credit : 6 || TQT : 60
Developing team needs unit is about inducting a team member, identifying, planning,and implementing team training.This unit trains a team member to hold out a task, ensuring that training provided meets legal and organisational requirements.
School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.
The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.
School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.
Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including:
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue a smart learning approach where the traditional regular classroom-based learning is replaced by web-based learning and the support level is incredibly high. Learners enrolled at SBTL are allocated a dedicated tutor whether it is online or blended learning, who provide learners with comprehensive guidance and support from start to finish of the course.
The significant difference between blended and online learning at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions which can be booked in advance on their convenience most of the time. In addition to the Online Live Sessions, students will also receive all the standard benefits offered to Online Learning students.
SBTL strategically and conveniently employ Blended Learning, where web-based learning using hybrid-teaching technology coupled with a block delivery of live workshops (classes) replaces the traditional regular classroom-based learning. The live sessions are provided online using Apps like GoToMeeting, Zoom or Skype. In addition to the live sessions, blended learning students will receive comprehensive tutor support through our support desk portal like online learning students.
This mode of study is treated as a Full-time study, not as Online learning. School of Business & Technology London understands that choosing the right education institution is as important as the qualifications you gain. Thus, SBTL always takes a genuine interest in the needs of our students and believe that we can drive positive change for their future.
Total Qualification Time (TQT) denotes the minimum timeframe a learner takes or requires to complete their qualification.It comprises of the GL (Hours) plus all other time taken in preparation,study or research or any other form of participation in education or training, however no direct supervision of a lecturer or tutor is required. TQT is a terminology mostly used within the qualifications regulated by Ofqual as part of the Regulated Qualification Framework (RQF). When calculating TQT, Awarding bodies take into account similar qualifications to ensure that both the quality and the requirement is met. We also consider the views and expectations of the learners of our qualifications during the development process leading to the attainment of qualification. Our learners will see TQT expressed in two ways within the qualification specifications.
Guided Learning hours are designed in a way that the learner need to complete the activities/ presentations under the instruction, guidance or supervision of a lecturer, tutor or supervisor either by physical presence or electronic means such as prepared lecture slides or learning material. Where a qualification follows a unitised structure, each unit will be allocated a GL(hours) value but where a qualification does not follow a unitised structure, GL (hours) will be allocated to the qualification as a whole. We at School of Business & Technology London provide well precise and detailed learning materials, prepared by qualified and approved tutors in line with the specifications detailed by the awarding body. Besides, learners are given constructive formative feedback for each unit emphasising for learning and development.
We at SBTL offer comprehensive learning materials to the learners made by qualified and approved tutors. In order to accomplish the qualification, learners are needed to undertake further research and readings to achieve the learning outcomes. Thus for further research and readings learners may need to access a number of books and/or journals ,articles from external sources such as libraries or online libraries when and where required. . If you are studying a CMI qualification, you will be provided with access to CMI Management Direct portal where you will have access to several eBooks, Journals and videos etc.
The course fee for online learning and blended learning are different. The fee details provided in the ‘fees and funding section’ of each course is meant for online learning only. If you want to know the fee details for a blended learning program, please speak to our admission team or email at admission@sbusinesslondon.ac.uk.
SBTL continuously innovates and provides high-quality education to transform the skills, knowledge and understanding of our students to enhance their employability and enable them to compete successfully in the dynamic and ever-changing business world. Blended Learning students at SBTL will receive the following benefits.
The number of hours of live sessions offered for blended learning students varies according to the course level they enrolled. Please see the illustrative examples below.
At School of Business & Technology London, we deploy a cutting-edge learning management system where the learners are enabled to pursue accredited online education with a simplified process. We focus on conferring utmost flexibility on you for schedules and accessibility and learner decide when and how to study. We offer advanced and proficient course portfolio, which meets the current global professional needs. Learners can accomplish their qualification at their own pace, and they don't need to put their life on hold to get qualified.
Quality learning materials made by industry experts is a significant competitive edge of School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
Assessments are conducted through assignments and exams. Most of the courses offered at SBTL do to come with exams but only assignments. To find out whether your course requires exams, please visit the relevant course details page on our website and check the assessment section.
Being an approved centre, School of Business & Technology London reserve the right to preselect units to deliver each qualification. For every course, SBTL has preselected units (modules) as per the criteria among the various units listed in the course specification provided by the awarding body. The preselected units are shown in the details page of every course on our website.
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
The fee can be paid in either of the following methods:
As it is a purely online program you have the flexibility to complete the learning at your ease. However, there is a course expiry date for each awarding body. Learner(s) is required to complete their course within the duration specified for each course. If the learner(s) would require additional time, they should inform the admissions manager during the enrollment process. The course duration for all the (a) award programs are 6 months, (b) certificate programs are 10 months, (c) diploma programs are 12 months and (d) extended diploma programs are 18 months. The course duration for the degree top-up programs are subject to the relevant university where the learner(s) is enrolled. This course duration is applicable for all the programs delivered by SBTL, irrespective of the awarding bodies. Suppose, for any reason, you exceed the maximum course duration, and additional time was not agreed upon during enrolment. In that case, you must request a course extension in writing within 14 days of the course expiry date. If your request is approved, a course extension fee is applicable. The applicable course extension fee is £150.00 plus VAT, which acts towards the administration charges for the course extension. You may also need to pay any awarding body re-registration fee if applicable, which will be subject to the policy of the respective awarding body .
The fee can be paid in two ways; either it can be made with a single payment or monthly instalments as specified in the course details page. Students who make a single amount will get an extra discount.
Both monthly and single payment details for online learning are given on our site. However, if you want to have a customised payment plan, please speak to our admission team or email at admission@sbusinesslondon.ac.uk
Select your course
You choose the course that you decide to pursue but ensure you meet the entry requirements.
Enrol
Once the course is selected, you make an application via our website and contact us via email admission@sbusinesslondon.ac.uk. You can make the payment online or bank transfer- either a single payment or easily monthly instalments.
Access to Learning Portal
You will be provided with the login credentials to access the learning portal, which will have all sorts of pathway learning materials to complete your programs successfully. The simplified materials are easy to understand and would help you to work on your assignments.
Dedicated Tutor
You will be allocated to a tutor and supported by our academic support team who will assist, and advice about your course and assignments. Once you accomplish your assignment, your allocated tutor will assess your work and provides you with formative feedback which will help you to improve your assignment prior to the final submission.
Assessment of Assignments.
Feedback is provided to you regularly when you improve your work. Once the final submission is made, marks and grades are published via the learning portal.
Certification
You will get your certificate once you completed the course successfully. You can then move on to your desired career with the help of the accredited certificate. You can enrol for a different course with us; if you want to study more, Decision is yours.
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.
Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.
What's included in our online learning?
We offer our learners limitless learning experience opportunities to develop knowledge and skills with our innovative blended learning approach. Our blended learning combines self-paced online learning with scheduled online live classes. With our blended learning, you can schedule online live classes for each module you study at your convenience. Join scheduled, interactive live lectures online, talk to tutors during the class for live feedback, and get guidance and support for your studies.
What's included in our blended learning?
We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively. At the Support Desk area in the MyLearnDirect learning portal, you can raise queries, request tutor support, and ask for a call back whenever you need guidance and assistance.
We devised a structured support system and procedures to assist learners and streamline support processes efficiently.
Our extensive support includes:
We focus on providing a sophisticated, flexible learning experience. Our courses are designed to fit into your full-time work schedule.
You will have access to unlimited dedicated tutor support. You can also schedule personal tutor meetings.
