Level 5
Middle Level
Digital Marketing
CBIT Associate Extended Diploma in Digital Marketing (Level 5)
£1,800.00
Digital Marketing
Level-5
CBIT Associate Diploma in Digital Marketing (Level 5)
The CBIT Associate Diploma in Digital Marketing (Level 5) is an extensive course designed to equip you with a broad foundation in the dynamic digital marketing landscape. This course merges core principles, including digital marketing fundamentals, social media strategy, content creation, and analytics with specialised skills in SEO, paid advertising, and customer experience optimisation.
You can choose 8 modules from a comprehensive suite, enabling tailored learning aligned with career goals. The curriculum integrates industry tools, empowering you to execute data-driven campaigns, enhance brand engagement, and drive growth across diverse sectors.
Ideal for aspiring marketers and professionals seeking career advancement, this course through theoretical depth and conceptual understanding, helps you gain strategic insight to execute integrated campaigns, optimise customer journeys and drive measurable business growth.
The CBIT Associate Diploma in Digital Marketing is an exciting opportunity that can typically be completed in just eight to twelve months.
At a Glance
Who is it for?
Marketing professionals looking to build middle-level expertise in digital marketing practice and campaign execution.
Avg. Completion Time
8–12 Months, studying at your own flexible pace.
Support Period
14 Months full access to the course and support.
All-Inclusive Fees
Course fees cover all costs including assessment and registration.
Course Materials
Learning resources and study guides developed by approved tutors.
Elevate Grade
Comprehensive assessment feedback from your tutor to elevate your knowledge.
Personal Tutor Meeting
Schedule online personal tutor meetings whenever you want.
Flexible Learning
Study from anywhere at your own pace, 100% online.
Study Method
Study 100% online, at your own pace, from anywhere in the world.
Dedicated Tutor Support
Unlimited support from subject matter-expert tutors.
Dedicated Support Desk
Raise queries, request tutor support and ask for a callback.
Unlimited Live Classes
Schedule on-demand live online classes for each module.
Why study CBIT Associate Diploma in Digital Marketing (Level 5)?
The CBIT Associate Diploma in Digital Marketing delivers concentrated expertise across digital marketing’s high-impact domains, from core SEO and social media strategy to data-driven campaign optimisation. The course emphasises theoretical rigour and strategic insight, equipping you to solve immediate challenges like maximising ROI from paid advertising, crafting conversion-focused content, and interpreting analytics for agile decision-making. Ideal for accelerating careers, its flexible structure lets you customise your path by selecting specialised modules aligned with your goals, whether building e-commerce funnels, mastering AI tools, or leading customer engagement. This course provides you with the versatile skills to drive brand growth, engage audiences, and adapt to digital trends as a dynamic marketing professional.
Upon completing this course, you will be able to:
- Develop data-driven customer personas and seamless omnichannel experiences.
- Architect and optimise e-commerce platforms with advanced CRO techniques.
- Deploy AI tools for content personalisation, chatbots, and predictive analytics.
- Manage end-to-end PPC campaigns across search, display, and video platforms.
- Track KPIs using Google Analytics and translate insights into ROI-focused strategies.
- Lead agile digital projects from concept to execution while ensuring ethical compliance.
What is included in CBIT Associate Diploma in Digital Marketing (Level 5)?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors, covering all key aspects of the syllabus.
Dedicated Tutor Support
Unlimited dedicated support from subject matter-expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the course.
All-Inclusive Fees
All assessment and registration fees are included in the course fee. No hidden costs.
24-Hour Portal Access
24-hour access to the MyLearnDirect online learning portal for studying at your convenience.
14-Month Support Period
Full access for 14 months from enrolment.
Who is it for?
The CBIT Associate Diploma in Digital Marketing is designed for marketing practitioners looking to strengthen their core digital skills and build confidence in running effective online campaigns.
- Marketing assistants progressing into broader digital marketing responsibilities.
- Junior marketers seeking to formalise their practical digital marketing knowledge.
- Professionals responsible for day-to-day social media and content management.
- Individuals preparing to step into middle-level digital marketing roles.
Course Benefits
- Execute integrated campaigns across SEO, social media, email, and paid advertising.
- Optimise customer journeys using personas, CX frameworks, and conversion tactics.
- Master omnichannel campaigns across SEO, social media, content marketing, email automation, and paid advertising.
- Leverage data analytics to track KPIs and refine ROI-driven strategies.
- Navigate trends like AI-driven personalisation and agile marketing.
- Align digital initiatives with business goals in competitive markets.
Why Choose CBIT Certifications at SBTL?
CBIT (the Centre for Business and Information Technology) creates industry-focused business and IT certifications aimed at building workplace-ready skills and advancing careers. Its business programmes carry recognition from the Chartered Management Institute (CMI), and selected IT programmes hold BCS Tech10 Accreditation from BCS — The Chartered Institute for IT.
CBIT also runs standalone certifications which, although not externally approved, go through robust standardisation and quality assurance to stay current with industry needs. Every certification is designed by experienced industry practitioners and passes through thorough internal quality checks, so each programme delivers on relevance and standard of delivery.
Key reasons to choose CBIT Certifications:
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CMI Recognised — Business certifications are recognised by the Chartered Management Institute (CMI) and mapped against CMI's professional standards, with dual-branded certification on completion.
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BCS Tech10 Accredited — A number of IT certifications carry BCS Tech10 Accreditation from BCS – The Chartered Institute for IT.
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Standalone Certifications — Industry-aligned programmes underpinned by CBIT's own rigorous standardisation and quality assurance processes.
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Expert-Designed Curriculum — Built by qualified tutors bringing genuine, hands-on business and IT experience.
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Career-Focused — Practical, skills-led certifications intended to make a difference in the workplace straight away.
Pathways & Progression
Academic Pathway
Progress to Level 7
- CBIT Advanced Award in Digital Marketing (Level 7)
- Direct progression on successful completion
Professional Recognition
Accredited by CBIT
- Benchmarked against rigorous standards
- Industry-aligned learning
- CBIT Certification upon completion
Career Growth
Career Pathways
- Digital Marketing Executive
- Marketing Team Leader
- A clear route into senior marketing leadership and long-term strategic brand growth roles.
Industry Recognition
Professional Certification
- Awarded by CBIT
- Valued by employers across the UK and internationally
Career Paths
Digital Marketing Executive
Middle-Level Marketing Role
Runs day-to-day digital campaigns across social and online channels.
Content Marketing Officer
Middle-Level Marketing Role
Creates and manages content to support brand engagement.
Marketing Team Leader
Middle-Level Marketing Role
Coordinates a marketing team and oversees routine campaign activity.
Entry Requirements
To enrol in the CBIT Associate Diploma in Digital Marketing, learners must meet the following entry requirements.
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Age Requirement
Be 18 years of age and over.
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Course Capability
Possess the ability to complete the Level 5 course.
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English Language
The course is offered in English. You must possess considerable competency in English.
Assessment
For each module you study, you will complete a written assignment of 2,000–2,500 words and submit it online via your MyLearnDirect learning portal. Your submitted assignments will be assessed by a dedicated tutor who will provide feedback to support your progress.
Written Assignment
Per Module
2,000–2,500 Words
Per assignment
Online Submission
Via MyLearnDirect
Tutor Assessed
Expert assessment
Syllabus
You must complete any combination of 8 modules, with a maximum of 640 hours of Total Programme Time (TPT).
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Click on each unit below to read a summary of the learning outcomes.
1
CBIT- ADM -501
Fundamentals Of Digital Marketing
Uncover the foundational principles of digital marketing and how they reshape the business landscape. This module introduces learners to the core concepts and components that make digital marketing an essential tool for businesses in the modern world. From understanding the fundamental differences between digital and traditional marketing to mastering key channels like content marketing, SEO, and email marketing, this module equips learners with the knowledge needed to navigate the digital realm effectively.
2
CBIT- ADM -502
Social Media Marketing
Master the art and science of social media marketing, an essential component in today’s digital landscape. This module equips you with the strategies, tools, and insights needed to create impactful social media campaigns across various platforms. From understanding the nuances of different social networks to harnessing the power of video and emerging trends, this module lays the groundwork for effective social media marketing that drives engagement and business growth.
3
CBIT- ADM -503
Content Marketing
In this module, you will unlock the full potential of content marketing, exploring its vital role in driving brand awareness, engagement, and conversion. Through strategic content planning and execution, you’ll learn to create compelling narratives that resonate with your target audience, leveraging various content types and platforms.
4
CBIT- ADM -504
Search Engine and Digital Optimisation
This module delves into the intricate world of Search Engine Optimisation (SEO) and digital optimisation techniques. By mastering these strategies, you will enhance your ability to drive organic traffic, improve search rankings, and optimise your digital presence for greater visibility and conversion.
5
CBIT- ADM -505
Email Marketing
Unlock the potential of email marketing as a powerful tool in your digital marketing arsenal. This module covers the foundational aspects of email marketing, from setting up your first campaign to integrating email with broader omni-channel strategies, ensuring compliance with legal regulations, and leveraging automation to maximise efficiency and results.
6
CBIT- ADM -506
The Digital Customer Experience
In today’s digital landscape, understanding and optimising the customer experience is crucial for business success. This module delves into the core principles of digital customer experience, guiding you through the process of understanding digital customers, developing customer personas, and leveraging digital channels to create impactful customer journeys.
7
CBIT- ADM -507
Essential Skills for Digital Marketers
Mastering the core competencies in digital marketing is essential for thriving in an ever-evolving digital landscape. This module equips you with the fundamental skills necessary to remain relevant and effective as a digital marketer. You’ll delve into various aspects of digital marketing management, project management, creative thinking, and advanced analytical skills that form the backbone of successful digital marketing strategies.
8
CBIT- ADM -508
Digital Marketing Strategy
In a rapidly evolving digital landscape, a well-defined digital marketing strategy is crucial for driving business growth and staying competitive. This modue provides a comprehensive understanding of how to create and implement effective digital marketing strategies. You’ll explore the impact of emerging technologies, the digital marketing process, and the essential techniques for converting social media traffic into leads.
9
CBIT- ADM -509
Paid Search, Display, and Video Advertising
In today’s competitive digital landscape, leveraging paid search, display, and video advertising is essential for effective customer acquisition and brand visibility. This module equips you with the skills to develop and manage successful PPC (Pay-Per-Click) campaigns, optimise your advertising budget, and enhance the performance of your digital marketing efforts.
10
CBIT- ADM -510
Artificial Intelligence in Digital Marketing
Harness the transformative power of Artificial Intelligence (AI) to revolutionise your digital marketing strategies. This module dives deep into the integration of AI in digital marketing, offering insights into how AI-driven tools and technologies are reshaping the industry. From enhancing customer engagement to optimising content, discover how AI can elevate your marketing efforts and keep your business ahead of the curve.
11
CBIT- ADM -511
Digital Analytics, Monitoring, and Measurement
Master the art of digital analytics to drive informed marketing decisions and optimise business performance. This module provides a comprehensive overview of how digital analytics plays a crucial role in modern marketing, from understanding the importance of data to tracking website performance and staying ahead of emerging trends. Learn to leverage analytics tools and techniques to monitor, measure, and improve your digital marketing strategies.
12
CBIT- ADM -512
CX, Ecommerce, and CRO
Dive into the essential components of customer experience (CX), e-commerce, and conversion rate optimisation (CRO) to refine your digital strategies and enhance customer satisfaction. This module provides a comprehensive understanding of how to leverage CX principles, optimise e-commerce platforms, and implement effective CRO techniques to drive business success.
Study Mode
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.
Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.
What's included in our online learning?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors which cover all the key aspects of the syllabus.
Tutor Support
Dedicated support from expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support, and encouragement.
Dedicated Support Desk Portal
You can raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the programme.
Quality Learning Resources
Quality learning resources developed by expert tutors, which include learning pathway materials, lecture notes, study guides, case studies, etc., enabling you to apply your knowledge.
Assessment Resources
We offer comprehensive assessment resources and assessment guidelines to support you through each module.
Resources & Support
We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively.
Induction
Online and flexible learning induction to help you settle in and prepare for your online studies.
Tutor Support
Dedicated support from expert tutors throughout the duration of your course.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Knowledge
Your tutors will provide formative assessment feedback for each module, helping you improve throughout the course.
Quality Learning Resources
Learning pathway materials, lecture notes, study guides, case studies and more.
Assessment Resources
Comprehensive assessment resources and assessment guidelines provided.
Study Guides
Structured study guides for every unit, keeping you on track and strengthening your understanding as you progress.
Why should I choose SBTL?
We focus on providing a sophisticated, flexible learning experience. Our courses are designed with 100% online learning so your studies fit around your full-time work and other commitments, letting you study from anywhere, at your own pace.
You'll also get dedicated tutor support, scheduled personal tutor meetings whenever you need them, and access to our Dedicated Support Desk portal to raise queries or request a call back.
How does online learning work at SBTL?
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support without attending scheduled classes, then online learning is the perfect study method for you. You study at your own pace and set your own flexible schedule. Our simplified online learning helps you achieve high career growth without stress and dilemmas.
You can schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement. When it comes to support, we have a dedicated support desk team so you can raise queries, request tutor support, and ask for a callback whenever you need guidance or assistance.
How will I get tutor support and other guidance?
You will have access to unlimited dedicated tutor support through our centralised Support Desk portal. You can schedule personal tutor meetings whenever needed and raise queries via the MyLearnDirect learning portal at any time.
- Constructive formative feedback on every assignment to help you improve
- Guidance on the proposed structure of your work
- Regular discussion of your assignment progress throughout the course
- Guidance on presentation — title page, contents, pagination, footnotes and Harvard referencing
What are the payment methods?
The fee can be paid in either of the following methods:
Debit Card/Credit Card
PayPal
Bank Transfer
Do you offer a monthly payment plan?
Yes. We offer flexible, low-cost and interest-free payment plans across all our courses and study methods, so you can spread the cost monthly and focus on learning.
Can I interchange the units?
As an approved centre, SBTL preselects the units for each course from those listed in the awarding body's specification, and the preselected units are shown on every course's details page.
If you'd like different units, you must request this before enrolment so we can confirm the learning resources are available. Once enrolment is complete, unit interchange requests can no longer be accommodated.
What are the steps I need to follow once I decide to join you?
1
Select your course — choose the course you want to pursue, making sure you meet the entry requirements.
2
Enrol — submit your order application via our website or by emailing admission@sbusinesslondon.ac.uk, then pay online or by bank transfer, as a single payment or in monthly instalments.
3
Get portal access — once payment and a compliance check (ID and eligibility) are complete, you'll receive your MyLearnDirect login, usually within 48 hours.
4
Induction — a comprehensive online induction helps you settle in and prepare for your studies.
5
Dedicated tutor — your allocated tutor and our academic support team assess your work and provide formative feedback before final submission.
6
Assessment — marks and grades are published via MyLearnDirect once your final submission is made.
7
Certification — receive your accredited certificate on successful completion, ready to progress your career or enrol on your next course with us.
What does the allocated tutor provide to me?
- Provide you with comprehensive guidance and support from start to finish of your course through the support desk portal.
- Our tutors don't just provide academic support; throughout your learning journey, they strive to build confidence, foster aspiration, and encourage a love for learning
- Offer constructive formative feedback on your assignments, which can help you to improve your assignments.
- Offer guidance on the proposed structure.
- Discuss the progress of your assignments with you during the course.
- Provide guidance on presentation, such as the title page, contents page, pagination, footnoting and Harvard Referencing.
Which CBIT Digital Marketing Programme Is Right for Me?
CBIT Digital Marketing programmes run from Associate (Level 5) to Advanced (Level 7), each matched to different career positions and responsibilities. The key difference between options is the number of modules completed, so you can choose a programme that fits your ambitions and schedule.
CBIT Associate in Digital Marketing (Level 5)
Delivers end-to-end expertise across the digital landscape: SEO, social media, content marketing, email automation and customer experience, progressing to paid search, display and video advertising, AI-driven personalisation, digital analytics, e-commerce optimisation and conversion rate optimisation.
The programme builds the theoretical knowledge and strategic understanding to craft data-driven omnichannel strategies, measure and refine campaign ROI in real time, and lead initiatives aligned with business objectives.
Ideal for aspiring digital leaders, marketing managers, consultants and entrepreneurs, it prepares learners to design full-funnel customer journeys, deploy AI and automation for personalisation and predictive analytics, manage end-to-end PPC and paid media, track performance with advanced analytics, and lead agile cross-functional projects.
- CBIT Associate Award in Digital Marketing (Level 5)
- CBIT Associate Certificate in Digital Marketing (Level 5)
- CBIT Associate Diploma in Digital Marketing (Level 5)
- CBIT Associate Extended Diploma in Digital Marketing (Level 5)
CBIT Advanced in Digital Marketing (Level 7)
A strategic programme for professionals leading digital transformation in global organisations. It combines cutting-edge marketing theory with data-driven execution, covering AI-powered consumer engagement, omnichannel revenue optimisation and organisational digital maturity.
Learners analyse complex digital ecosystems — from algorithmic social selling to predictive analytics — and design strategies that align marketing innovation with business objectives, drawing on emerging technologies and industry frameworks relevant to e-commerce, fintech and competitive B2B markets.
- CBIT Advanced Award in Digital Marketing (Level 7)
- CBIT Advanced Certificate in Digital Marketing (Level 7)
- CBIT Advanced Diploma in Digital Marketing (Level 7)
Is the course fee all-inclusive? Are there any hidden fees?
Yes, our course fee is all-inclusive, and there are no hidden fees. If you complete your course within your standard support period, without needing a resubmission or a printed certificate, you pay nothing beyond the course fee. Your course fee covers awarding body registration, full course access, tutor support, learning materials, one formative review per module, assessment marking and your digital certificate.
Additional fees apply only in specific optional or performance-based situations:
- Resubmission fees: if a submission is referred and you need a further attempt.
- Additional formative review: if you request more than the one review included per module.
- Extension fees: if you need more time beyond your standard support period. Awarding body fees may also apply.
- Printed certificate and shipping: if you request an optional printed certificate where the awarding body offers one, and its delivery. Digital certificates are included.
- Course change: if you ask to change to a different course after enrolling.
The amount of each fee is set out in detail in our Terms and Conditions, which you review and accept before purchasing your course.
Is there a fee for shipping my certificate?
Your digital certificate is included in your course fee, with no shipping charge. If you request a printed certificate where the awarding body offers one, a shipping fee applies:
- Within the UK: £10
- Outside the UK: £50
Shipping fees are set out in our Terms and Conditions, which you review and accept before purchasing your course.
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