The CBIT Advanced Diploma in Digital Marketing (Level 7) is a strategic course designed for professionals seeking to master leadership in the digital marketing landscape. This advanced course delivers cutting-edge expertise in areas like AI-driven marketing, omnichannel strategy, data analytics, and digital transformation. You tailor your upskilling journey by selecting six specialised modules aligned with career objectives whether in social media leadership, e-commerce optimisation, or strategic planning.
This course equips you to drive innovation, lead high-impact campaigns, and future-proof organisations in a rapidly evolving digital economy. It generally takes eight to twelve months, making it an excellent choice for anyone wishing to enhance their credentials and open new doors.
Whether you are a seasoned marketing professional looking to update your skills, a business owner aiming to enhance your online presence, or an aspiring digital marketer ready to break into the industry, the Advanced Diploma in Digital Marketing provides the knowledge and skills necessary to achieve your goals.
The CBIT Advanced Diploma in Digital Marketing caters to a diverse range of professionals looking to elevate their skills and expertise.
Course fees cover all costs.
High-quality learning resources and study guides developed by subject-matter expert tutors approved by CBIT.
8 to 12 months
You will receive comprehensive formative assessment feedback from your tutor before your final submission, which will help you understand flaws, increase your knowledge, and elevate your grade.
Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement.
Curriculum designed and developed by tutors with extensive industry experience in Digital Marketing.
All assessment materials are readily available on the user-friendly online learning platform, 'MyLearnDirect', ensuring you have everything you need at your fingertips.
Study from anywhere at your own pace, 100% online.
14 Months
Online or blended
Our tutors possess current knowledge and experience in digital marketing. You will receive dedicated support from your tutor throughout your program journey, empowering you to reach your full potential.
You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance.
If you choose blended learning, you can schedule live online classes for each module at your convenience.
Upon successfully completing the programme, learners will be awarded a prestigious certification from CBIT, enhancing their credentials and professional value.
The CBIT Advanced Diploma in Digital Marketing caters to a diverse range of professionals looking to elevate their skills and expertise.
Study from anywhere at your own pace, 100% online.
8 to 12 months
Course fees cover all costs.
Our tutors possess current knowledge and experience in digital marketing. You will receive dedicated support from your tutor throughout your program journey, empowering you to reach your full potential.
Online or blended
You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance.
You will receive comprehensive formative assessment feedback from your tutor before your final submission, which will help you understand flaws, increase your knowledge, and elevate your grade.
The CBIT Advanced Diploma in Digital Marketing delivers a seamless blend of rigorous theory and practical application, empowering you to address today’s most complex marketing challenges. You will master the ethical integration of artificial intelligence into marketing workflows to create highly personalised, data-driven campaigns. The course also guides you in striking the optimal balance between immediate ROI and long-term brand equity, fostering sustainable growth. Through in-depth modules on e-commerce strategy, you will acquire the techniques necessary to scale sales funnels effectively in competitive digital marketplaces. Additionally, you will develop the leadership acumen to steer cross-functional teams through comprehensive digital transformation initiatives.
Upon completing this course, you will be able to:
The CBIT Advanced Diploma in Digital Marketing is designed for senior marketing professionals looking to strengthen their strategic approach to digital campaigns, brand growth, and data-driven marketing decision-making.
The Centre for Business and Information Technology (CBIT) is dedicated to creating high-quality programmes and providing exceptional learning experiences that enhance the skills and knowledge of business and IT professionals. CBIT inspires and improves performance through innovative business and IT programmes, enabling professionals to reach their full potential.
CBIT's business programmes have received prestigious recognition from the Chartered Management Institute (CMI), signifying our commitment to excellence. These programmes align with the CMI Quality Benchmark and adhere to the high professional standards set by the CMI. Additionally, CBIT has earned BCS Tech10 Accreditation from BCS - The Chartered Institute for IT for select IT programmes, establishing a benchmark for quality in the technology field. This accreditation demonstrates that CBIT programmes meet rigorous standards.
If you're interested in exploring other courses within the CBIT Advanced in Digital Marketing suite, please find them listed below. Choosing a course that aligns with your career goals and aspirations can help you achieve the progression you desire.
There are no formal entry requirements to enrol in the CBIT Advanced Diploma in Digital Marketing. However, CBIT expects you to meet the following criteria:
For each module you study, you will complete a written assignment of 2,500–3,000 words and submit it online via your MyLearnDirect learning portal.
If you successfully complete the CBIT Advanced Diploma in Digital Marketing, you may pursue various career paths, including but not limited to:
You may choose any 6 modules, with a maximum of 480 hours of Total Programme Time (TPT).
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
Reference No : CBIT- ADM -701
Credit : NA || TQT : 480 hours
The Strategic Marketing module is designed to equip learner with advanced knowledge of how to create and implement effective digital marketing strategies that align with broader business objectives. This module delves into the critical components of strategic marketing, showcasing real-world applications and offering a thorough understanding of how digital marketing can serve as a powerful tool in achieving organisational goals. You will explore case studies, modern marketing techniques, and comprehensive methodologies to master the skills required for strategic planning, execution, and performance analysis in a digital context.
Reference No : CBIT- ADM -706
Credit : NA || TQT : 480 hours
The Digital Enterprises module focuses on understanding the transformative power of digital technologies in modern businesses. It provides a comprehensive overview of digital transformation and explores how enterprises can leverage digital tools, data, and innovation to stay competitive. The module covers the essential aspects of building and sustaining digital businesses, outlining the challenges and benefits of digital transformation.
By the end of this module, you will have a clear understanding of what constitutes a digital enterprise, the role of technology in business transformation, and how organisations can develop effective strategies to adapt to the evolving digital landscape.
Reference No : CBIT- ADM -707
Credit : NA || TQT : 480 hours
The Developing an Integrated Digital Marketing Strategy module focuses on creating and implementing cohesive digital marketing strategies that integrate various digital channels and tools. This module aims to equip you with the skills needed to develop comprehensive marketing strategies that drive customer acquisition, retention, and overall business growth. It covers the essential components of digital marketing strategy, including customer behavior analysis, marketing mix integration, and performance tracking.
By the end of this module, you will be able to design and execute integrated digital marketing strategies that effectively combine various elements of digital marketing to achieve organisational goals.
Reference No : CBIT- ADM -708
Credit : NA || TQT : 480 hours
The Developing Organisational Strategy module provides a comprehensive overview of creating and implementing digital strategies at an organisational level. It focuses on how to align digital marketing efforts with broader business goals, address internal and external factors influencing strategy, and manage performance effectively. This module is designed to help you understand and apply strategic frameworks to develop and sustain effective digital strategies.
By the end of this module, you will be equipped with the skills to formulate, implement, and evaluate digital strategies that align with organisational objectives and drive business success.
Reference No : CBIT- ADM-702
Credit : NA || TQT : 480 hours
The Understanding the Value of Digital Selling unit is designed to provide you with a comprehensive understanding of how digital selling is reshaping modern businesses and driving growth in today’s competitive market. This module equips participants with the essential knowledge and practical skills to harness the power of digital transformation and implement effective digital selling strategies that generate revenue and align with organisational goals. You will explore the core principles of digital selling, ranging from the digital sales process to online payment methods and revenue streams.
Reference No : CBIT- ADM-703
Credit : NA || TQT : 480 hours
The Social Media Marketing module is designed to provide you with an in-depth understanding of how social media platforms can be leveraged for business success. This module will explore the evolving landscape of social media marketing, allowing participants to master the strategies needed to create engaging content, target the right audience, and measure campaign effectiveness across different platforms.
By the end of this module, you will have developed the skills to plan, implement, and evaluate social media campaigns, optimising them for maximum impact and ROI. The module also covers advanced social media trends and emerging platforms, ensuring participants are equipped with up-to-date knowledge of the latest developments in this dynamic field.
Reference No : CBIT- ADM-704
Credit : NA || TQT : 480 hours
The Search and Digital Channels module offers an in-depth exploration of the crucial role that search engines and digital marketing channels play in driving online visibility, traffic, and conversions. This module equips you with the knowledge and skills needed to master search engine optimisation (SEO), search engine marketing (SEM), and other key digital channels, ensuring they can create effective, data-driven marketing campaigns.
By the end of this module, you will understand the intricacies of search engines, digital marketing channels, and online advertising methods. They will be able to design and execute search and digital channel strategies that align with organisational goals, while effectively utilising tools to achieve measurable results
Reference No : CBIT- ADM-705
Credit : NA || TQT : 480 hours
The Understanding Consumer, Company, and Competitor Context module explores the critical role of context in formulating effective digital marketing strategies. This module focuses on how businesses can align their marketing efforts with a deep understanding of their consumers, competitors, and company environment to create meaningful engagement and drive sustainable growth. It also emphasises the role of digital marketing in modern business and how it integrates into the broader marketing mix.
By the end of this module, you will be able to analyse consumer behaviour, assess company strategies, and evaluate competitor landscapes to develop robust digital marketing plans that align with the overall business objectives. You will also gain insights into the steps required to build a strong digital brand, structure impactful marketing campaigns, and sustain customer relationships in the online environment.
Learners need to complete any combination of units to a minimum of 15 credits. The minimum Total Qualification Time is 150 hours, including 50 Guided Learning Hours
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
Reference No : Unit 2001V1
Credit : 6 || TQT : 60
Personal development as a team leader unit is all about the event of talents,responsibilities and knowledge of the team leader for team welfare. Inorder to understand the team leader’s responsibilities in reference to discrimination, harassment, and diversity.Learners will be also able to implement and review the development plan to meet work objectives.
Reference No : Unit 2003V1
Credit : 5 || TQT : 50
This unit helps the learner the understand the aspects of understanding and monitoring team performance using smart technique.
Reference No : Unit 2007V1
Credit : 5 || TQT : 50
The unit describes about the teams internal and external customers. Learners will be able to identifying the customer, providing the extent of service, and resolving customer issues.
Reference No : Unit 2002V1
Credit : 5 || TQT : 50
Communicating with a team unit is about organising and leading a team briefing to communicate within the team. Learners can understand the structure of team briefing, it also describes methods of involving team members within the team briefing and evaluate the result of the team briefing against its objectives.
Reference No : Unit 2004V1
Credit : 6 || TQT : 60
Controlling resources unit is about identifying, sourcing, managing, and maximising resources to realise team objectives. Discuss the consequences of resource wastage,explains methods of identifying resource wastage and actions to be taken to scale back resource wastage whilst meeting team objectives.
Reference No : Unit 2005V1
Credit : 5 || TQT : 50
"Building work relationships unit is about understanding the way to communicate and develop work relationships with the manager, team, and people outside the team. Learners can understand the need to maintain confidentiality while communicating with individuals within the team. "
Reference No : Unit 2006V1
Credit : 6 || TQT : 60
Developing team needs unit is about inducting a team member, identifying, planning,and implementing team training.This unit trains a team member to hold out a task, ensuring that training provided meets legal and organisational requirements.
School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.
The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.
School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.
Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including:
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue a smart learning approach where the traditional regular classroom-based learning is replaced by web-based learning and the support level is incredibly high. Learners enrolled at SBTL are allocated a dedicated tutor whether it is online or blended learning, who provide learners with comprehensive guidance and support from start to finish of the course.
The significant difference between blended and online learning at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions which can be booked in advance on their convenience most of the time. In addition to the Online Live Sessions, students will also receive all the standard benefits offered to Online Learning students.
SBTL strategically and conveniently employ Blended Learning, where web-based learning using hybrid-teaching technology coupled with a block delivery of live workshops (classes) replaces the traditional regular classroom-based learning. The live sessions are provided online using Apps like GoToMeeting, Zoom or Skype. In addition to the live sessions, blended learning students will receive comprehensive tutor support through our support desk portal like online learning students.
This mode of study is treated as a Full-time study, not as Online learning. School of Business & Technology London understands that choosing the right education institution is as important as the qualifications you gain. Thus, SBTL always takes a genuine interest in the needs of our students and believe that we can drive positive change for their future.
Total Qualification Time (TQT) denotes the minimum timeframe a learner takes or requires to complete their qualification.It comprises of the GL (Hours) plus all other time taken in preparation,study or research or any other form of participation in education or training, however no direct supervision of a lecturer or tutor is required. TQT is a terminology mostly used within the qualifications regulated by Ofqual as part of the Regulated Qualification Framework (RQF). When calculating TQT, Awarding bodies take into account similar qualifications to ensure that both the quality and the requirement is met. We also consider the views and expectations of the learners of our qualifications during the development process leading to the attainment of qualification. Our learners will see TQT expressed in two ways within the qualification specifications.
Guided Learning hours are designed in a way that the learner need to complete the activities/ presentations under the instruction, guidance or supervision of a lecturer, tutor or supervisor either by physical presence or electronic means such as prepared lecture slides or learning material. Where a qualification follows a unitised structure, each unit will be allocated a GL(hours) value but where a qualification does not follow a unitised structure, GL (hours) will be allocated to the qualification as a whole. We at School of Business & Technology London provide well precise and detailed learning materials, prepared by qualified and approved tutors in line with the specifications detailed by the awarding body. Besides, learners are given constructive formative feedback for each unit emphasising for learning and development.
We at SBTL offer comprehensive learning materials to the learners made by qualified and approved tutors. In order to accomplish the qualification, learners are needed to undertake further research and readings to achieve the learning outcomes. Thus for further research and readings learners may need to access a number of books and/or journals ,articles from external sources such as libraries or online libraries when and where required. . If you are studying a CMI qualification, you will be provided with access to CMI Management Direct portal where you will have access to several eBooks, Journals and videos etc.
The course fee for online learning and blended learning are different. The fee details provided in the ‘fees and funding section’ of each course is meant for online learning only. If you want to know the fee details for a blended learning program, please speak to our admission team or email at admission@sbusinesslondon.ac.uk.
SBTL continuously innovates and provides high-quality education to transform the skills, knowledge and understanding of our students to enhance their employability and enable them to compete successfully in the dynamic and ever-changing business world. Blended Learning students at SBTL will receive the following benefits.
The number of hours of live sessions offered for blended learning students varies according to the course level they enrolled. Please see the illustrative examples below.
At School of Business & Technology London, we deploy a cutting-edge learning management system where the learners are enabled to pursue accredited online education with a simplified process. We focus on conferring utmost flexibility on you for schedules and accessibility and learner decide when and how to study. We offer advanced and proficient course portfolio, which meets the current global professional needs. Learners can accomplish their qualification at their own pace, and they don't need to put their life on hold to get qualified.
Quality learning materials made by industry experts is a significant competitive edge of School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.
Assessments are conducted through assignments and exams. Most of the courses offered at SBTL do to come with exams but only assignments. To find out whether your course requires exams, please visit the relevant course details page on our website and check the assessment section.
Being an approved centre, School of Business & Technology London reserve the right to preselect units to deliver each qualification. For every course, SBTL has preselected units (modules) as per the criteria among the various units listed in the course specification provided by the awarding body. The preselected units are shown in the details page of every course on our website.
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.
The fee can be paid in either of the following methods:
As it is a purely online program you have the flexibility to complete the learning at your ease. However, there is a course expiry date for each awarding body. Learner(s) is required to complete their course within the duration specified for each course. If the learner(s) would require additional time, they should inform the admissions manager during the enrollment process. The course duration for all the (a) award programs are 6 months, (b) certificate programs are 10 months, (c) diploma programs are 12 months and (d) extended diploma programs are 18 months. The course duration for the degree top-up programs are subject to the relevant university where the learner(s) is enrolled. This course duration is applicable for all the programs delivered by SBTL, irrespective of the awarding bodies. Suppose, for any reason, you exceed the maximum course duration, and additional time was not agreed upon during enrolment. In that case, you must request a course extension in writing within 14 days of the course expiry date. If your request is approved, a course extension fee is applicable. The applicable course extension fee is £150.00 plus VAT, which acts towards the administration charges for the course extension. You may also need to pay any awarding body re-registration fee if applicable, which will be subject to the policy of the respective awarding body .
The fee can be paid in two ways; either it can be made with a single payment or monthly instalments as specified in the course details page. Students who make a single amount will get an extra discount.
Both monthly and single payment details for online learning are given on our site. However, if you want to have a customised payment plan, please speak to our admission team or email at admission@sbusinesslondon.ac.uk
Select your course
You choose the course that you decide to pursue but ensure you meet the entry requirements.
Enrol
Once the course is selected, you make an application via our website and contact us via email admission@sbusinesslondon.ac.uk. You can make the payment online or bank transfer- either a single payment or easily monthly instalments.
Access to Learning Portal
You will be provided with the login credentials to access the learning portal, which will have all sorts of pathway learning materials to complete your programs successfully. The simplified materials are easy to understand and would help you to work on your assignments.
Dedicated Tutor
You will be allocated to a tutor and supported by our academic support team who will assist, and advice about your course and assignments. Once you accomplish your assignment, your allocated tutor will assess your work and provides you with formative feedback which will help you to improve your assignment prior to the final submission.
Assessment of Assignments.
Feedback is provided to you regularly when you improve your work. Once the final submission is made, marks and grades are published via the learning portal.
Certification
You will get your certificate once you completed the course successfully. You can then move on to your desired career with the help of the accredited certificate. You can enrol for a different course with us; if you want to study more, Decision is yours.
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.
Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.
What's included in our online learning?
We offer our learners limitless learning experience opportunities to develop knowledge and skills with our innovative blended learning approach. Our blended learning combines self-paced online learning with scheduled online live classes. With our blended learning, you can schedule online live classes for each module you study at your convenience. Join scheduled, interactive live lectures online, talk to tutors during the class for live feedback, and get guidance and support for your studies.
What's included in our blended learning?
We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively. At the Support Desk area in the MyLearnDirect learning portal, you can raise queries, request tutor support, and ask for a call back whenever you need guidance and assistance.
We devised a structured support system and procedures to assist learners and streamline support processes efficiently.
Our extensive support includes:
We focus on providing a sophisticated, flexible learning experience. Our courses are designed to fit into your full-time work schedule.
You will have access to unlimited dedicated tutor support. You can also schedule personal tutor meetings.
