Level 7
Senior Level
Marketing
OTHM Level 7 Diploma in Strategic Marketing
£2,487.50
Marketing
Level-7
CBIT Advanced Certificate in Strategic Marketing (Level 7)
The CBIT Advanced Certificate in Strategic Marketing (Level 7), recognised by CMI, is an essential course for individuals seeking to advance their expertise in marketing, whether within their existing organisation or through assuming a new role. It develops sophisticated strategic abilities, encompassing strategic marketing management, market analysis, digital marketing, and integrated communications.
The curriculum focuses on developing strategic thinking, digital proficiency, insights into consumer behaviour, and ethical and sustainable marketing practices. It prepares you to create and implement impactful marketing strategies in today’s evolving business landscape.
This course is CMI-recognised, aligning with the professional standards of the Chartered Management Institute (CMI). As a CMI-recognised professional, you gain access to a range of career development benefits:
- A global network of over 143,000 CMI members.
- Mentoring, expert guidance, and professional development resources.
- Foundation Chartered Manager (fCMgr) status, helping you stand out to employers and progress toward Chartered Manager (CMgr) recognition
The CBIT Advanced Certificate in Strategic Marketing (Level 7) is a robust course that typically takes six to eight months to complete. This makes it an ideal choice for individuals seeking to rapidly enhance their professional skills and advance their careers in marketing. You can select from an extensive range of modules, allowing you to tailor your studies to align with your career aspirations.
At a Glance
Who is it for?
Experienced marketing professionals looking to build senior-level expertise in strategic marketing planning and brand leadership.
Avg. Completion Time
6–8 Months
Support Period
12 Months
All-Inclusive Fees
Course fees cover all costs including assessment and registration.
Course Materials
Learning resources and study guides developed by approved tutors.
Elevate Grade
Comprehensive assessment feedback from your tutor to elevate your knowledge.
Personal Tutor Meeting
Schedule online personal tutor meetings whenever you want.
Flexible Learning
Study from anywhere at your own pace, 100% online.
Study Method
Study 100% online, at your own pace, from anywhere in the world.
Dedicated Tutor Support
Unlimited support from subject matter-expert tutors.
Dedicated Support Desk
Raise queries, request tutor support and ask for a callback.
Unlimited Live Classes
Schedule on-demand live online classes for each module.
Why study CBIT Advanced Certificate in Strategic Marketing (Level 7)?
This course is specifically structured for senior-level managers aspiring to assume strategic marketing responsibilities. This course provides aspiring marketers with the substantial knowledge, advanced skills, and strategic insights required to not only navigate but also thrive in today's complex marketing environment. You will delve into core marketing principles, explore cutting-edge strategies, and develop practical competencies in areas such as market analysis, consumer behaviour, branding, digital marketing, marketing communications, and strategic planning.
The CBIT Advanced Certificate in Strategic Marketing fosters a deep understanding of the interconnectedness of marketing functions and their crucial role in achieving overarching business objectives, empowering participants to become strategic thinkers and impactful marketing leaders.
By the end of the course, you will emerge as a compelling leader or manager, ready to inspire their teams, drive organisational excellence, and create a lasting, positive impact in their role.
Enrolling in a course recognised by the Chartered Management Institute (CMI) provides more than just academic recognition. When you sign up for the CBIT Advanced Certificate in Strategic Marketing (Level 7), you will benefit from CMI membership and comprehensive support throughout your learning journey, empowering you to succeed in your studies and future career.
What is included in CBIT Advanced Certificate in Strategic Marketing (Level 7)?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors, covering all key aspects of the syllabus.
Dedicated Tutor Support
Unlimited dedicated support from subject matter-expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the course.
All-Inclusive Fees
All assessment and registration fees are included in the course fee. No hidden costs.
24-Hour Portal Access
24-hour access to the MyLearnDirect online learning portal for studying at your convenience.
12-Month Support Period
Full access for 12 months from enrolment.
Who is it for?
The CBIT Advanced Certificate in Strategic Marketing is designed for senior marketing professionals looking to strengthen their strategic approach to market positioning, brand growth, and long-term marketing planning.
- Experienced marketers progressing into senior strategic marketing leadership.
- Marketing managers seeking to formalise strategic-level marketing expertise.
- Business leaders responsible for brand direction and market growth strategy.
- Professionals preparing to step into senior strategic marketing roles.
Course Benefits
- Create and implement effective marketing strategies aligned with business objectives for a competitive edge in the marketplace.
- Become skilled in conducting thorough market research, analysing consumer behaviour, and interpreting data to make well-informed marketing decisions.
- Master contemporary digital marketing tools and strategies to effectively reach and engage target audiences online, including SEO, SEM, social media, and content marketing.
- Learn to create and implement unified marketing campaigns that convey a consistent message across various platforms, boosting brand recognition and fostering customer loyalty.
- Learn to be a great leader and manage projects well to become really good at leading marketing teams and projects.
- Incorporate ethics and sustainability in marketing for consumer trust.
- Improve your qualifications and marketability to open up opportunities for higher-level positions in marketing and related fields
- Connect with people who work in marketing to make new friends and learn from experienced marketers.
- Real-world projects and case studies ensure job readiness
Why Choose CBIT Certifications at SBTL?
CBIT (the Centre for Business and Information Technology) creates industry-focused business and IT certifications aimed at building workplace-ready skills and advancing careers. Its business programmes carry recognition from the Chartered Management Institute (CMI), and selected IT programmes hold BCS Tech10 Accreditation from BCS — The Chartered Institute for IT.
CBIT also runs standalone certifications which, although not externally approved, go through robust standardisation and quality assurance to stay current with industry needs. Every certification is designed by experienced industry practitioners and passes through thorough internal quality checks, so each programme delivers on relevance and standard of delivery.
Key reasons to choose CBIT Certifications:
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CMI Recognised — Business certifications are recognised by the Chartered Management Institute (CMI) and mapped against CMI's professional standards, with dual-branded certification on completion.
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BCS Tech10 Accredited — A number of IT certifications carry BCS Tech10 Accreditation from BCS – The Chartered Institute for IT.
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Standalone Certifications — Industry-aligned programmes underpinned by CBIT's own rigorous standardisation and quality assurance processes.
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Expert-Designed Curriculum — Built by qualified tutors bringing genuine, hands-on business and IT experience.
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Career-Focused — Practical, skills-led certifications intended to make a difference in the workplace straight away.
Pathways & Progression
Academic Pathway
Progress to Next Level
- Postgraduate / Master's Top-Up Programme in Strategic Marketing
Professional Recognition
CMI-recognised
- Aligned with CMI Professional Standards and Quality Benchmark
- Foundation Chartered Manager (fCMgr) status on eligible programmes
Career Growth
Career Pathways
- Strategic Marketing Manager
- Head of Marketing
- A clear route into senior marketing leadership and long-term strategic brand growth roles.
Industry Recognition
Professional Certification
- CMI-Recognised
- Awarded by CBIT
- Valued by employers across the UK and internationally
Career Paths
Strategic Marketing Manager
Senior-Level Marketing Role
Oversees market positioning, brand strategy, and long-term marketing planning.
Brand Director
Senior-Level Marketing Role
Directs brand vision and cross-channel strategic marketing initiatives.
Head of Marketing
Senior-Level Marketing Role
Leads strategic marketing decision-making and long-term growth direction.
Entry Requirements
To enrol in the CBIT Advanced Award in Strategic Marketing, learners must meet the following entry requirements.
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Age Requirement
Be 18 years of age or older.
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Programme Capability
Possess the ability to complete the Level 7 programme.
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English Language
The course is offered in English. You must possess considerable competency in English.
Assessment
For each module you study, you will complete a written assignment of 2,500–3,000 words and submit it online via your MyLearnDirect learning portal.
Written Assignment
Per Module
2,500–3,000 Words
Per assignment
Online Submission
Via MyLearnDirect
Tutor Assessed
Expert assessment
Syllabus
You must complete any combination of 4 modules, with a maximum of 320 hours of Total Programme Time (TPT)
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Click on each unit below to read a summary of the learning outcomes.
1
CBIT-ASM-701
Strategic Marketing
This module gives the learner the understanding and skills to support active engagement in strategic marketing management. Marketing is essential for business success. Organisations need to adjust their approach to meet changing needs and expectations continuously. With a strategic marketing plan, they can save resources and opportunities. Strategic marketing executives integrate marketing strategy into overall business strategy for continued success in competitive markets.
2
CBIT-ASM-702
Consumer Buying Behaviour and Insights
The aim of this module is to equip learners with the knowledge and skills necessary to develop, implement, and evaluate strategic marketing plans that align with organisational goals and respond effectively to dynamic market conditions.
3
CBIT-ASM-703
Marketing Communication and Media Management
The aim of studying Marketing Communications and Media Management is to explore how organisations effectively communicate their messages to target audiences through various media channels. This module focuses on understanding the strategic use of marketing communications to build brand awareness, influence consumer perceptions, and achieve marketing objectives. It also aims to examine media planning and management strategies, including digital and traditional media platforms, to optimise reach, engagement, and ROI. Ultimately, the module aims to equip learners with the knowledge and skills necessary to develop integrated marketing communications campaigns that effectively communicate brand messages and drive business growth.
4
CBIT-ASM-704
Marketing Innovation and New Product Development
The purpose of this module is to give learners a thorough understanding of the principles and practices of strategic operations management.
5
CBIT-ASM-705
Digital Marketing Strategy
The aim of studying Digital Marketing Strategy is to explore how organisations leverage digital channels and technologies to achieve marketing objectives effectively. This module focuses on understanding the strategic use of digital platforms such as social media, search engines, email, and mobile apps to engage target audiences, build brand awareness, drive website traffic, and generate leads or sales. It aims to equip students with the knowledge and skills needed to develop and implement comprehensive digital marketing strategies that align with business goals, optimise digital marketing budgets, and adapt to the evolving digital landscape for sustained competitive advantage.
6
CBIT-ASM-706
Customer Relationship Management and Survey
Customer Relationship Management (CRM) and Services aims to cultivate strong, enduring relationships between a business and its customers. By employing CRM systems and strategies, companies can better understand customer needs, preferences, and behaviours, enhancing customer satisfaction and loyalty. CRM aids in the management and analysis of customer interactions and data throughout the customer lifecycle, enabling personalised communication and tailored services. This strategic approach improves customer retention and boosts sales growth, operational efficiency, and overall business profitability.
7
CBIT-ASM-707
Strategic Global Marketing
Strategic Global Marketing aims to equip businesses with the knowledge and skills to compete in the global marketplace effectively. This involves understanding diverse international markets, developing global marketing strategies, and adapting to cultural, economic, and regulatory differences. By leveraging strategic planning and market research, businesses can identify global opportunities, position their brand effectively, and create value propositions that resonate with international audiences. Ultimately, strategic global marketing aims to drive growth, enhance competitive advantage, and achieve sustainable success in the worldwide arena.
8
CBIT-ASM-708
Brand Management and Strategy
Brand Management and Strategy aim to equip individuals and businesses with the knowledge and skills to build, maintain, and enhance strong brands. This involves understanding branding principles, developing effective brand strategies, and implementing tactics to manage brand equity across various touch points. This module aims to create sustainable competitive advantages, increase brand loyalty, and drive long-term business success in dynamic market environments by focusing on brand identity, positioning, and communication.
Study Mode
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.
Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.
What's included in our online learning?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors which cover all the key aspects of the syllabus.
Tutor Support
Dedicated support from expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support, and encouragement.
Dedicated Support Desk Portal
You can raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the programme.
Quality Learning Resources
Quality learning resources developed by expert tutors, which include learning pathway materials, lecture notes, study guides, case studies, etc., enabling you to apply your knowledge.
Assessment Resources
We offer comprehensive assessment resources and assessment guidelines to support you through each module.
Resources & Support
We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively.
Induction
Online and flexible learning induction to help you settle in and prepare for your online studies.
Tutor Support
Dedicated support from expert tutors throughout the duration of your course.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Knowledge
Your tutors will provide formative assessment feedback for each module, helping you improve throughout the course.
Quality Learning Resources
Learning pathway materials, lecture notes, study guides, case studies and more.
Assessment Resources
Comprehensive assessment resources and assessment guidelines provided.
Study Guides
Structured study guides for every unit, keeping you on track and strengthening your understanding as you progress.
Why should I choose SBTL?
We focus on providing a sophisticated, flexible learning experience. Our courses are designed with 100% online learning so your studies fit around your full-time work and other commitments, letting you study from anywhere, at your own pace.
You'll also get dedicated tutor support, scheduled personal tutor meetings whenever you need them, and access to our Dedicated Support Desk portal to raise queries or request a call back.
How does online learning work at SBTL?
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support without attending scheduled classes, then online learning is the perfect study method for you. You study at your own pace and set your own flexible schedule. Our simplified online learning helps you achieve high career growth without stress and dilemmas.
You can schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement. When it comes to support, we have a dedicated support desk team so you can raise queries, request tutor support, and ask for a callback whenever you need guidance or assistance.
How will I get tutor support and other guidance?
You will have access to unlimited dedicated tutor support through our centralised Support Desk portal. You can schedule personal tutor meetings whenever needed and raise queries via the MyLearnDirect learning portal at any time.
- Constructive formative feedback on every assignment to help you improve
- Guidance on the proposed structure of your work
- Regular discussion of your assignment progress throughout the course
- Guidance on presentation — title page, contents, pagination, footnotes and Harvard referencing
What are the payment methods?
The fee can be paid in either of the following methods:
Debit Card/Credit Card
PayPal
Bank Transfer
Do you offer a monthly payment plan?
Yes. We offer flexible, low-cost and interest-free payment plans across all our courses and study methods, so you can spread the cost monthly and focus on learning.
Can I interchange the units?
As an approved centre, SBTL preselects the units for each course from those listed in the awarding body's specification, and the preselected units are shown on every course's details page.
If you'd like different units, you must request this before enrolment so we can confirm the learning resources are available. Once enrolment is complete, unit interchange requests can no longer be accommodated.
What are the steps I need to follow once I decide to join you?
1
Select your course — choose the course you want to pursue, making sure you meet the entry requirements.
2
Enrol — submit your order application via our website or by emailing admission@sbusinesslondon.ac.uk, then pay online or by bank transfer, as a single payment or in monthly instalments.
3
Get portal access — once payment and a compliance check (ID and eligibility) are complete, you'll receive your MyLearnDirect login, usually within 48 hours.
4
Induction — a comprehensive online induction helps you settle in and prepare for your studies.
5
Dedicated tutor — your allocated tutor and our academic support team assess your work and provide formative feedback before final submission.
6
Assessment — marks and grades are published via MyLearnDirect once your final submission is made.
7
Certification — receive your accredited certificate on successful completion, ready to progress your career or enrol on your next course with us.
What does the allocated tutor provide to me?
- Provide you with comprehensive guidance and support from start to finish of your course through the support desk portal.
- Our tutors don't just provide academic support; throughout your learning journey, they strive to build confidence, foster aspiration, and encourage a love for learning
- Offer constructive formative feedback on your assignments, which can help you to improve your assignments.
- Offer guidance on the proposed structure.
- Discuss the progress of your assignments with you during the course.
- Provide guidance on presentation, such as the title page, contents page, pagination, footnoting and Harvard Referencing.
Which CBIT Marketing Programme Is Right for Me?
CBIT Marketing programmes develop the skills and expertise needed to succeed in the field. They are recognised by the CMI and aligned with CMI's professional standards, giving you access to a global network of over 143,000 CMI members, with mentoring, support and learning resources.
Programmes run from Associate (Level 5) to Advanced (Level 7).
CBIT Associate in Marketing Management (Level 5)
For mid-level managers with a solid grasp of marketing processes and practice. Aimed at current and future marketers developing advanced knowledge and skills for today's dynamic business landscape.
- CBIT Associate Award in Marketing Management (Level 5)
- CBIT Associate Certificate in Marketing Management (Level 5)
- CBIT Associate Diploma in Marketing Management (Level 5)
- CBIT Associate Extended Diploma in Marketing Management (Level 5)
CBIT Advanced in Strategic Marketing (Level 7)
For senior-level managers investing in their marketing capability. Equips professionals with advanced strategic skills and professional recognition that support personal and professional growth.
- CBIT Advanced Award in Strategic Marketing (Level 7)
- CBIT Advanced Certificate in Strategic Marketing (Level 7)
- CBIT Advanced Diploma in Strategic Marketing (Level 7)
Is the course fee all-inclusive? Are there any hidden fees?
Yes, our course fee is all-inclusive, and there are no hidden fees. If you complete your course within your standard support period, without needing a resubmission or a printed certificate, you pay nothing beyond the course fee. Your course fee covers awarding body registration, full course access, tutor support, learning materials, one formative review per module, assessment marking and your digital certificate.
Additional fees apply only in specific optional or performance-based situations:
- Resubmission fees: if a submission is referred and you need a further attempt.
- Additional formative review: if you request more than the one review included per module.
- Extension fees: if you need more time beyond your standard support period. Awarding body fees may also apply.
- Printed certificate and shipping: if you request an optional printed certificate where the awarding body offers one, and its delivery. Digital certificates are included.
- Course change: if you ask to change to a different course after enrolling.
The amount of each fee is set out in detail in our Terms and Conditions, which you review and accept before purchasing your course.
Is there a fee for shipping my certificate?
Your digital certificate is included in your course fee, with no shipping charge. If you request a printed certificate where the awarding body offers one, a shipping fee applies:
- Within the UK: £10
- Outside the UK: £50
Shipping fees are set out in our Terms and Conditions, which you review and accept before purchasing your course.
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