Level 5
Middle Level
Digital Marketing
CBIT Associate Diploma in Digital Marketing (Level 5)
£1,500.00
Digital Marketing
Level-7
CBIT Advanced Award in Digital Marketing (Level 7)
The CBIT Advanced Award in Digital Marketing is an intensive, career-focused course designed to equip professionals with cutting-edge skills to address immediate marketing challenges in today’s dynamic digital landscape. This accelerated course delivers targeted expertise in high-impact areas like AI-driven campaigns, social media strategy, or e-commerce optimisation, empowering you to drive rapid results.
Through a flexible module selection system, you tailor your studies by choosing two specialised modules aligned with career goals whether mastering customer acquisition, refining data analytics, or leading agile campaigns. The course emphasises theoretical rigour and strategic frameworks, equipping you with the insight to evaluate digital initiatives, anticipate industry trends, and make informed decisions. Ideal for professionals seeking rapid upskilling, career transitions, or tactical leadership roles. It is completed in just three to four months, making it the optimal choice for those ready to make an immediate impact.
At a Glance
Who is it for?
Experienced marketing professionals looking to build senior-level expertise in strategic digital marketing leadership.
Avg. Completion Time
3–4 Months
Support Period
6 Months
All-Inclusive Fees
Course fees cover all costs including assessment and registration.
Course Materials
Learning resources and study guides developed by approved tutors.
Elevate Grade
Comprehensive assessment feedback from your tutor to elevate your knowledge.
Personal Tutor Meeting
Schedule online personal tutor meetings whenever you want.
Flexible Learning
Study from anywhere at your own pace, 100% online.
Study Method
Study 100% online, at your own pace, from anywhere in the world.
Dedicated Tutor Support
Unlimited support from subject matter-expert tutors.
Dedicated Support Desk
Raise queries, request tutor support and ask for a callback.
Unlimited Live Classes
Schedule on-demand live online classes for each module.
Why study CBIT Advanced Award in Digital Marketing (Level 7)?
The CBIT Advanced Award in Digital Marketing provides a targeted blend of academic rigour and practical application, preparing you to tackle today’s most complex marketing challenges. You will master the ethical integration of artificial intelligence into campaign workflows, learning to create highly personalised, data-driven experiences at speed. The course also teaches you to balance short-term performance metrics with sustainable brand building and to scale digital funnels effectively in competitive online environments. By the end of the course, you will possess not only the tactical know-how but also the strategic mindset to drive immediate results.
Upon completing this course, you will be able to:
- Execute revenue-generating campaigns aligned with business goals
- Optimise customer journeys using CX/CRO techniques
- Leverage emerging tools for competitive advantage
- Adapt strategies to evolving consumer behaviour
- Measure and report campaign impact with precision
What is included in CBIT Advanced Award in Digital Marketing (Level 7)?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors, covering all key aspects of the syllabus.
Dedicated Tutor Support
Unlimited dedicated support from subject matter-expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the course.
All-Inclusive Fees
All assessment and registration fees are included in the course fee. No hidden costs.
24-Hour Portal Access
24-hour access to the MyLearnDirect online learning portal for studying at your convenience.
6-Month Support Period
Full access for 6 months from enrolment.
Who is it for?
The CBIT Advanced Award in Digital Marketing is designed for senior marketing professionals looking to strengthen their strategic approach to digital campaigns, brand growth, and data-driven marketing decision-making.
- Experienced marketers progressing into senior digital marketing leadership.
- Marketing managers seeking to formalise strategic-level digital expertise.
- Business leaders responsible for brand strategy and digital growth initiatives.
- Professionals preparing to step into senior digital marketing management roles.
Course Benefits
- Master omnichannel campaign orchestration (SEO, paid media, social, email)
- Transform data into actionable insights using advanced analytics tools
- Design customer-centric journeys with CX optimisation and CRO techniques
- Lead ethical digital transformation aligned with organisational goals
- Develop AI-powered marketing strategies for personalisation and automation
- Build agile strategies responsive to algorithm changes and market disruptions
Why Choose CBIT Certifications at SBTL?
CBIT (the Centre for Business and Information Technology) creates industry-focused business and IT certifications aimed at building workplace-ready skills and advancing careers. Its business programmes carry recognition from the Chartered Management Institute (CMI), and selected IT programmes hold BCS Tech10 Accreditation from BCS — The Chartered Institute for IT.
CBIT also runs standalone certifications which, although not externally approved, go through robust standardisation and quality assurance to stay current with industry needs. Every certification is designed by experienced industry practitioners and passes through thorough internal quality checks, so each programme delivers on relevance and standard of delivery.
Key reasons to choose CBIT Certifications:
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CMI Recognised — Business certifications are recognised by the Chartered Management Institute (CMI) and mapped against CMI's professional standards, with dual-branded certification on completion.
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BCS Tech10 Accredited — A number of IT certifications carry BCS Tech10 Accreditation from BCS – The Chartered Institute for IT.
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Standalone Certifications — Industry-aligned programmes underpinned by CBIT's own rigorous standardisation and quality assurance processes.
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Expert-Designed Curriculum — Built by qualified tutors bringing genuine, hands-on business and IT experience.
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Career-Focused — Practical, skills-led certifications intended to make a difference in the workplace straight away.
Pathways & Progression
Academic Pathway
Progress to Next Level
- Postgraduate / Master's Top-Up Programme in Digital Marketing
Professional Recognition
Accredited by CBIT
- Benchmarked against rigorous standards
- Industry-aligned learning
- CBIT Certification upon completion
Career Growth
Career Pathways
- Digital Marketing Manager
- Head of Marketing
- A clear route into senior marketing leadership and long-term strategic brand growth roles.
Industry Recognition
Professional Certification
- Awarded by CBIT
- Valued by employers across the UK and internationally
Career Paths
Digital Marketing Manager
Senior-Level Marketing Role
Oversees digital strategy, campaign performance, and channel growth.
Brand Strategy Manager
Senior-Level Marketing Role
Directs brand positioning and long-term marketing initiatives.
Head of Marketing
Senior-Level Marketing Role
Leads strategic marketing decision-making and cross-channel growth planning.
Entry Requirements
To enrol in the CBIT Advanced Award in Digital Marketing, learners must meet the following entry requirements.
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Age Requirement
Be 18 years of age or older.
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Programme Capability
Possess the ability to complete the Level 7 programme.
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English Language
The programme is offered in English. You must possess considerable competency in English.
Assessment
For each module you study, you will complete a written assignment of 2,000–2,500 words and submit it online via your MyLearnDirect learning portal. Your submitted assignments will be assessed by a dedicated tutor who will provide feedback to support your progress.
Written Assignment
Per Module
2,500–3,000 Words
Per assignment
Online Submission
Via MyLearnDirect
Tutor Assessed
Expert assessment
Syllabus
You may choose any 2 modules, with a maximum of 160 hours of Total Programme Time (TPT).
Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.
Click on each unit below to read a summary of the learning outcomes.
1
CBIT- ADM -701
Strategic Marketing
The Strategic Marketing module is designed to equip learner with advanced knowledge of how to create and implement effective digital marketing strategies that align with broader business objectives. This module delves into the critical components of strategic marketing, showcasing real-world applications and offering a thorough understanding of how digital marketing can serve as a powerful tool in achieving organisational goals. You will explore case studies, modern marketing techniques, and comprehensive methodologies to master the skills required for strategic planning, execution, and performance analysis in a digital context.
2
CBIT- ADM -706
Digital Enterprises
The Digital Enterprises module focuses on understanding the transformative power of digital technologies in modern businesses. It provides a comprehensive overview of digital transformation and explores how enterprises can leverage digital tools, data, and innovation to stay competitive. The module covers the essential aspects of building and sustaining digital businesses, outlining the challenges and benefits of digital transformation.
By the end of this module, you will have a clear understanding of what constitutes a digital enterprise, the role of technology in business transformation, and how organisations can develop effective strategies to adapt to the evolving digital landscape.
3
CBIT- ADM -707
Developing an Integrated Digital Marketing Strategy
The Developing an Integrated Digital Marketing Strategy module focuses on creating and implementing cohesive digital marketing strategies that integrate various digital channels and tools. This module aims to equip you with the skills needed to develop comprehensive marketing strategies that drive customer acquisition, retention, and overall business growth. It covers the essential components of digital marketing strategy, including customer behavior analysis, marketing mix integration, and performance tracking.
By the end of this module, you will be able to design and execute integrated digital marketing strategies that effectively combine various elements of digital marketing to achieve organisational goals.
4
CBIT- ADM -708
Developing Organisational Strategy
The Developing Organisational Strategy module provides a comprehensive overview of creating and implementing digital strategies at an organisational level. It focuses on how to align digital marketing efforts with broader business goals, address internal and external factors influencing strategy, and manage performance effectively. This module is designed to help you understand and apply strategic frameworks to develop and sustain effective digital strategies.
By the end of this module, you will be equipped with the skills to formulate, implement, and evaluate digital strategies that align with organisational objectives and drive business success.
5
CBIT- ADM-702
Understanding the Value of Digital Selling
The Understanding the Value of Digital Selling unit is designed to provide you with a comprehensive understanding of how digital selling is reshaping modern businesses and driving growth in today’s competitive market. This module equips participants with the essential knowledge and practical skills to harness the power of digital transformation and implement effective digital selling strategies that generate revenue and align with organisational goals. You will explore the core principles of digital selling, ranging from the digital sales process to online payment methods and revenue streams.
6
CBIT- ADM-703
Social Media Marketing
The Social Media Marketing module is designed to provide you with an in-depth understanding of how social media platforms can be leveraged for business success. This module will explore the evolving landscape of social media marketing, allowing participants to master the strategies needed to create engaging content, target the right audience, and measure campaign effectiveness across different platforms.
By the end of this module, you will have developed the skills to plan, implement, and evaluate social media campaigns, optimising them for maximum impact and ROI. The module also covers advanced social media trends and emerging platforms, ensuring participants are equipped with up-to-date knowledge of the latest developments in this dynamic field.
7
CBIT- ADM-704
Search and Digital Channels
The Search and Digital Channels module offers an in-depth exploration of the crucial role that search engines and digital marketing channels play in driving online visibility, traffic, and conversions. This module equips you with the knowledge and skills needed to master search engine optimisation (SEO), search engine marketing (SEM), and other key digital channels, ensuring they can create effective, data-driven marketing campaigns.
By the end of this module, you will understand the intricacies of search engines, digital marketing channels, and online advertising methods. They will be able to design and execute search and digital channel strategies that align with organisational goals, while effectively utilising tools to achieve measurable results
8
CBIT- ADM-705
Understanding Consumer, Company, and Competitor Context
The Understanding Consumer, Company, and Competitor Context module explores the critical role of context in formulating effective digital marketing strategies. This module focuses on how businesses can align their marketing efforts with a deep understanding of their consumers, competitors, and company environment to create meaningful engagement and drive sustainable growth. It also emphasises the role of digital marketing in modern business and how it integrates into the broader marketing mix.
By the end of this module, you will be able to analyse consumer behaviour, assess company strategies, and evaluate competitor landscapes to develop robust digital marketing plans that align with the overall business objectives. You will also gain insights into the steps required to build a strong digital brand, structure impactful marketing campaigns, and sustain customer relationships in the online environment.
Study Mode
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support but can't attend scheduled live classes, then online learning is the perfect study method. You study at your own pace and set your own flexible schedule. We are dedicated to offering extensive learning support to simplify your learning journey, so we provide the option to schedule online personal meetings with your tutor at your convenience.
Our simplified online learning facilitates you to achieve high career growth without stress and dilemmas.
What's included in our online learning?
Learning Resources
Comprehensive learning resources and study guides developed by expert tutors which cover all the key aspects of the syllabus.
Tutor Support
Dedicated support from expert tutors throughout the duration of your studies.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support, and encouragement.
Dedicated Support Desk Portal
You can raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Grade
Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the programme.
Quality Learning Resources
Quality learning resources developed by expert tutors, which include learning pathway materials, lecture notes, study guides, case studies, etc., enabling you to apply your knowledge.
Assessment Resources
We offer comprehensive assessment resources and assessment guidelines to support you through each module.
Resources & Support
We are committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively.
Induction
Online and flexible learning induction to help you settle in and prepare for your online studies.
Tutor Support
Dedicated support from expert tutors throughout the duration of your course.
Personal Tutor Meetings
Schedule online personal tutor meetings whenever you want for guidance, support and encouragement.
Dedicated Support Desk Portal
Raise queries, request tutor support and ask for a callback whenever you need guidance and assistance.
Elevate Knowledge
Your tutors will provide formative assessment feedback for each module, helping you improve throughout the course.
Quality Learning Resources
Learning pathway materials, lecture notes, study guides, case studies and more.
Assessment Resources
Comprehensive assessment resources and assessment guidelines provided.
Study Guides
Structured study guides for every unit, keeping you on track and strengthening your understanding as you progress.
Why should I choose SBTL?
We focus on providing a sophisticated, flexible learning experience. Our courses are designed with 100% online learning so your studies fit around your full-time work and other commitments, letting you study from anywhere, at your own pace.
You'll also get dedicated tutor support, scheduled personal tutor meetings whenever you need them, and access to our Dedicated Support Desk portal to raise queries or request a call back.
How does online learning work at SBTL?
Our online learning gives you the flexibility to study when and where you want, with rich online learning resources and study guides developed by our expert tutors to provide structure, keep you motivated, and strengthen your understanding of the subject.
If you want a high level of structured guidance and support without attending scheduled classes, then online learning is the perfect study method for you. You study at your own pace and set your own flexible schedule. Our simplified online learning helps you achieve high career growth without stress and dilemmas.
You can schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement. When it comes to support, we have a dedicated support desk team so you can raise queries, request tutor support, and ask for a callback whenever you need guidance or assistance.
How will I get tutor support and other guidance?
You will have access to unlimited dedicated tutor support through our centralised Support Desk portal. You can schedule personal tutor meetings whenever needed and raise queries via the MyLearnDirect learning portal at any time.
- Constructive formative feedback on every assignment to help you improve
- Guidance on the proposed structure of your work
- Regular discussion of your assignment progress throughout the course
- Guidance on presentation — title page, contents, pagination, footnotes and Harvard referencing
What are the payment methods?
The fee can be paid in either of the following methods:
Debit Card/Credit Card
PayPal
Bank Transfer
Do you offer a monthly payment plan?
Yes. We offer flexible, low-cost and interest-free payment plans across all our courses and study methods, so you can spread the cost monthly and focus on learning.
Can I interchange the units?
As an approved centre, SBTL preselects the units for each course from those listed in the awarding body's specification, and the preselected units are shown on every course's details page.
If you'd like different units, you must request this before enrolment so we can confirm the learning resources are available. Once enrolment is complete, unit interchange requests can no longer be accommodated.
What are the steps I need to follow once I decide to join you?
1
Select your course — choose the course you want to pursue, making sure you meet the entry requirements.
2
Enrol — submit your order application via our website or by emailing admission@sbusinesslondon.ac.uk, then pay online or by bank transfer, as a single payment or in monthly instalments.
3
Get portal access — once payment and a compliance check (ID and eligibility) are complete, you'll receive your MyLearnDirect login, usually within 48 hours.
4
Induction — a comprehensive online induction helps you settle in and prepare for your studies.
5
Dedicated tutor — your allocated tutor and our academic support team assess your work and provide formative feedback before final submission.
6
Assessment — marks and grades are published via MyLearnDirect once your final submission is made.
7
Certification — receive your accredited certificate on successful completion, ready to progress your career or enrol on your next course with us.
What does the allocated tutor provide to me?
- Provide you with comprehensive guidance and support from start to finish of your course through the support desk portal.
- Our tutors don't just provide academic support; throughout your learning journey, they strive to build confidence, foster aspiration, and encourage a love for learning
- Offer constructive formative feedback on your assignments, which can help you to improve your assignments.
- Offer guidance on the proposed structure.
- Discuss the progress of your assignments with you during the course.
- Provide guidance on presentation, such as the title page, contents page, pagination, footnoting and Harvard Referencing.
Which CBIT Digital Marketing Programme Is Right for Me?
CBIT Digital Marketing programmes run from Associate (Level 5) to Advanced (Level 7), each matched to different career positions and responsibilities. The key difference between options is the number of modules completed, so you can choose a programme that fits your ambitions and schedule.
CBIT Associate in Digital Marketing (Level 5)
Delivers end-to-end expertise across the digital landscape: SEO, social media, content marketing, email automation and customer experience, progressing to paid search, display and video advertising, AI-driven personalisation, digital analytics, e-commerce optimisation and conversion rate optimisation.
The programme builds the theoretical knowledge and strategic understanding to craft data-driven omnichannel strategies, measure and refine campaign ROI in real time, and lead initiatives aligned with business objectives.
Ideal for aspiring digital leaders, marketing managers, consultants and entrepreneurs, it prepares learners to design full-funnel customer journeys, deploy AI and automation for personalisation and predictive analytics, manage end-to-end PPC and paid media, track performance with advanced analytics, and lead agile cross-functional projects.
- CBIT Associate Award in Digital Marketing (Level 5)
- CBIT Associate Certificate in Digital Marketing (Level 5)
- CBIT Associate Diploma in Digital Marketing (Level 5)
- CBIT Associate Extended Diploma in Digital Marketing (Level 5)
CBIT Advanced in Digital Marketing (Level 7)
A strategic programme for professionals leading digital transformation in global organisations. It combines cutting-edge marketing theory with data-driven execution, covering AI-powered consumer engagement, omnichannel revenue optimisation and organisational digital maturity.
Learners analyse complex digital ecosystems — from algorithmic social selling to predictive analytics — and design strategies that align marketing innovation with business objectives, drawing on emerging technologies and industry frameworks relevant to e-commerce, fintech and competitive B2B markets.
- CBIT Advanced Award in Digital Marketing (Level 7)
- CBIT Advanced Certificate in Digital Marketing (Level 7)
- CBIT Advanced Diploma in Digital Marketing (Level 7)
Is the course fee all-inclusive? Are there any hidden fees?
Yes, our course fee is all-inclusive, and there are no hidden fees. If you complete your course within your standard support period, without needing a resubmission or a printed certificate, you pay nothing beyond the course fee. Your course fee covers awarding body registration, full course access, tutor support, learning materials, one formative review per module, assessment marking and your digital certificate.
Additional fees apply only in specific optional or performance-based situations:
- Resubmission fees: if a submission is referred and you need a further attempt.
- Additional formative review: if you request more than the one review included per module.
- Extension fees: if you need more time beyond your standard support period. Awarding body fees may also apply.
- Printed certificate and shipping: if you request an optional printed certificate where the awarding body offers one, and its delivery. Digital certificates are included.
- Course change: if you ask to change to a different course after enrolling.
The amount of each fee is set out in detail in our Terms and Conditions, which you review and accept before purchasing your course.
Is there a fee for shipping my certificate?
Your digital certificate is included in your course fee, with no shipping charge. If you request a printed certificate where the awarding body offers one, a shipping fee applies:
- Within the UK: £10
- Outside the UK: £50
Shipping fees are set out in our Terms and Conditions, which you review and accept before purchasing your course.
Related Courses
Level 7
Senior Level
Digital Marketing
CBIT Advanced Diploma in Digital Marketing (Level 7)
£1,600.00
Level 7
Senior Level
Digital Marketing
CBIT Advanced Certificate in Digital Marketing (Level 7)
£1,300.00